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September 19, 2013

Husqvarna Viking Unveils Top-of-the-Line Sewing and Embroidery Machines and Software, Inspires Sewers to Be “Brilliant”

Sewing brand launches five machines and 6D™ Embroidery Software System, including industry-first technology allowing for enhanced decorative effects

Hamilton, Bermuda — Husqvarna Viking, a global leader in the sewing industry, has introduced the most innovative and intuitive additions yet to the brand’s growing line of sewing and embroidery machines. The burgeoning Sew-It-Yourself movement, which encourages sewers to continually push the boundaries of creativity, inspired the new DESIGNER DIAMOND Royale™ and DESIGNER TOPAZ™ 50 sewing and embroidery machines, SAPPHIRE™ 960Q and SAPPHIRE™ 930 sewing machines, and the PLATINUM™16 mid-arm quilting machine.
“Our newest sewing and embroidery machines reflect Husqvarna Viking’s commitment to sewers worldwide who are eager to go as far as their machines and imaginations will take them even as their busy lives demand the maximum in capability and convenience,” said Katrina Helmkamp, CEO of SVP Worldwide, source of the HUSQVARNA VIKING®, SINGER®, and PFAFF® sewing machine brands. “Now it is easier than ever before for sewers to upgrade to regal standards with their machines and software, achieving beautifully brilliant results in record time.” 
The Husqvarna Viking brand launched the new machine lineup at its 27th Annual International Dealer Convention, held in Orlando, FL on September 16-19, 2013.
DESIGNER DIAMOND Royale™ sewing and embroidery machine: Equipped with industry-first and patent pending technology, this machine enables sewers to give their creations the royal treatment in every stitch with features including:
o Dimensional Stitches: This industry-first, patent-pending feature allows sewers to add applique fabric or pop-up effects for one-of-a-kind decorating capabilities.
o deLuxe™ Stitch System: Another industry-first, this innovative feature enables sewers to effortlessly use any specialty thread on any fabric type while eliminating time-consuming manual adjustments.
o Ultimate Interactive Screen: Navigation is easier than ever with wider viewing angles and more radiant colors.
o Included Interchangeable Dual Feed: Ensures a perfect, even feed when quilting or sewing with tough fabrics like leather or stretchy material.
o Faster, more efficient embroidery: Decreases embroidery time by 20 percent or more.
DESIGNER TOPAZ™ 50 sewing and embroidery machine: This machine delivers the built-in assistance that delights seasoned sewers and aspiring embroiderers with features including:
o Interactive Color Touch Screen: Easily navigate through realistic embroidery designs at the touch of a button with the high resolution graphic color touch screen.
o Embroidery design editing and saving capability: Combine and save beautiful designs and fonts directly to the machine.
o Large embroidery area: Create and embroider large designs without re-hooping.
o EXCLUSIVE SENSOR SYSTEM™ technology: Ensure perfect, even feeding as this technology automatically and continually senses and adjusts for fabric thickness.
The DESIGNER TOPAZ™ 50 sewing and embroidery machine joins the existing and award-winning TOPAZ™ line and is the perfect complement to the DESIGNER TOPAZ™ 20 and DESIGNER TOPAZ™ 30 models, which received the coveted “Best Buy” designation from Consumers Digest magazine in 2013. According to the publication, products receiving a Best Buy rating merit special attention from consumers based on their combination of eight criteria: performance, ease of use, features, quality of construction, warranty, efficiency, styling, and maintenance and service requirements.
SAPPHIRE™ line: Featuring the HUSQVARNA VIKING® EXCLUSIVE SENSOR SYSTEM™ Technology and Exclusive SEWING ADVISOR™ features, these sewing machines include user-friendly settings for greater functionality and convenience. Other features include:
o SAPPHIRE™ 960Q sewing machine – Offers interactive color touch screen, straight stitch plate with sensor technology and side-motion sewing capability for creating larger, more beautiful stitches. This machine is specially designed to appeal to quilters.
o SAPPHIRE™ 930 sewing machine – Provides large sewing surface, automatic thread cutter and electronic self-adjusting thread tension. 
PLATINUM™16 mid-arm quilting machine: The first of its kind offered by HUSQVARNA VIKING®, this sit-down machine is perfect for handling any type of quilting project with its sizeable 42” x 36” table providing plenty of workspace and support to reduce shoulder strain. Other features include:
o Color Touch Screen: Set your preferred speed on the color touch screen and save up to three different speeds for future quilting projects.
o 16” Throat Space: Provides plenty of space for quilting projects of all sizes, including 8” of vertical space.
o 1500 stitches: Fast and efficient, this machine handles quilting with ease with up to 1500 stitches per minute.
o OPTIONAL – TruStitch™ technology: Tracks sewing motion and regulates the stitch lengths as you move the fabric around the table.
The new 6D™ Embroidery Software System enables sewers to bring embroidery designs to life in ways previously unimaginable with three distinct packages: 6D™ Premier, 6D™ Embroidery Extra, and       6D™ Embroidery. This embroidery software system includes “Life View”, which provides a real-world, three-dimensional view of embroidery designs, including varying angles and special effects; and the Design Player, which allows sewers to watch as projects are stitched right on the screen. Additionally, 6D™ software features a multi-part saving function, giving the user the flexibility to adjust older projects easily, and a special QuiltBlock Wizard, which makes it possible for sewers to create a filled or outlined quilt block automatically. New stitching features include echo fill, a shadow effect surrounding an embroidery or shape. The 6D™ Embroidery System also includes fonts and decorative frames specially designed for the popular embroidery foam. The Manufacturer’s Suggested Retail Price for the 6D™ Embroidery Software System are as follows: 6D™ Premier: $2299, 6D™ Embroidery Extra: $999, and 6D™ Embroidery: $499. 
All five HUSQVARNA VIKING® machines will be sold exclusively at authorized HUSQVARNA VIKING® dealers and retail stores across the country. The Manufacturer’s Suggested Retail Price for the machines are as follows: DESIGNER DIAMOND Royale™ sewing and embroidery machine: $10,999, DESIGNER TOPAZ™ 50 sewing and embroidery machine: $4399, SAPPHIRE™ 960Q sewing machine: $2799, SAPPHIRE™ 930 sewing machine: $1999, and the PLATINUM™16 mid-arm quilting machine: $5999 (TruStitch™ $999). To find a HUSQVARNA VIKING® store  near you, please visit
HUSQVARNA VIKING® premium sewing machines have been produced using world-renowned Swedish engineering since 1872 and have been bringing new sewing innovations to the marketplace for 140 years. That tradition of innovation and renowned craftsmanship continues today. HUSQVARNA VIKING® sewing machines help sewers transition to the next skill level by providing sewing enthusiasts with unlimited options that will keep them sewing for a lifetime. The HUSQVARNA VIKING® Opal™ 650 and Opal™ 670 sewing machines and the HUSQVARNA VIKING®  Designer Topaz™ 20 and 30 sewing and embroidery machines were recognized as a CONSUMERS DIGEST BEST BUY. The Best Buy Seal and other licensed materials are registered certification marks and trademarks of Consumers Digest Communications, LLC, used under license. Visit for more information on HUSQVARNA VIKING® products and retailers.
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