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October 01, 2012

HUSQVARNA VIKING® DESIGNER RUBY deLuxe™ Sewing and Embroidery Machine Offers Exclusive, Innovative Tools to Enhance the Sewing Experience

Automatic HUSQVARNA VIKING® deLuxe™ Stitch System, plus an array of time-saving features, helps sewers develop exceptional, personal projects with less effort

Hamilton, Bermuda — HUSQVARNA VIKING®, a global leader in the sewing industry, today launched the DESIGNER RUBY deLuxe™ sewing and embroidery machine, equipped with a suite of the industry’s most advanced and unique technological features. The new DESIGNER RUBY deLuxe™ sewing and embroidery machine boasts the fully-automatic HUSQVARNA VIKING® deLuxe ™ Stitch System, which delivers superior embroidery results, even with challenging specialty threads. The exclusive feature helps sewers create professional projects with ease, regardless of fabric or thread type. It was previously only available on HUSQVARNA VIKING®’s DESIGNER DIAMOND deluxe™ model. In addition, the new machine boasts all of the most-loved attributes of the HUSQVARNA VIKING® DESIGNER RUBY™ sewing and embroidery machine, including the SEWING ADVISOR™ and EMBROIDERY ADVISOR™ features and an improved, interactive color touch screen.

“At the heart of HUSQVARNA VIKING® innovation are features such as the brand-exclusive deLuxe ™ Stitch System, which make sewing and embroidering with the DESIGNER RUBY deLuxe™ machine a fulfilling, enjoyable experience like none other,” said Katrina Helmkamp, CEO of SVP Worldwide, source of the HUSQVARNA VIKING®SINGER®, and PFAFF® sewing machine brands. “The DESIGNER RUBY deLuxe™ sewing machine’s leading edge technology gives sewers more time and opportunities to savor the experience they love and achieve beautiful results.”

Top features on the HUSQVARNA VIKING® DESIGNER RUBY deLuxe™ sewing and embroidery machine that help create an unforgettable experience include:

• The deLuxe™ Stitch System: Effortlessly portions the optimum amount of thread for every stitch, even on challenging novelty threads and fabric. The fully automatic, built-in system helps sewers achieve professional stitch results with fewer adjustments and less effort.

• Improved Interactive Color Touch Screen 5.7” (116 x 87 mm): With a new glossy high resolution touch screen, sewers can enjoy a clearer, more distinct impression of colors, icons and lines, making it easier and more enjoyable to use. Activate any function, stitch or information with just a touch of the stylus or USB mouse!

• EXCLUSIVE SENSOR SYSTEM™ technology: Senses fabric thickness for perfect, even feed. With a tap on the foot control or the touch of a button, the Sensor Foot Pressure automatically lowers and raises the presser foot. The Sensor Foot Pivot also senses the fabric thickness for instant pivoting.

The newest HUSQVARNA VIKING® sewing and embroidery machine also boasts several convenient time-saving features, such as:

• Extraordinary Sewing and Embroidery Surface: Measuring nearly 10" (250 mm) to the right of the needle, the large surface provides more room to create large projects. The machine boasts one of the longest and slimmest free arms in the industry and the opportunity to create and embroider larger-than-life designs without re-hooping.

• SEWING ADVISOR™ and EMBROIDERY ADVISOR™ features: Offers automatic settings and expert advice for optimal sewing and embroidery results.

• Design Positioning: Enables sewers to perfectly match their embroideries and place designs with amazing precision, as well as join large embroideries.

• Design Editing: Scale, mirror, duplicate and rotate designs. Change thread colors and combine with other designs and personal lettering. Changes appear instantly on the screen. Zoom in and out to view details for easy customizing.

The HUSQVARNA VIKING® DESIGNER RUBY deLuxe™ sewing and embroidery machines will be sold exclusively at authorized HUSQVARNA VIKING® retailers. To find a HUSQVARNA VIKING® retailer near you, please visit

HUSQVARNA VIKING® premium sewing machines have been produced using world-renowned Swedish engineering since 1872 and have been bringing new sewing innovations to the marketplace for nearly 140 years. That tradition of innovation and renowned craftsmanship continues today. HUSQVARNA VIKING® sewing machines help sewers transition to the next skill level by providing sewing enthusiasts with unlimited options that will keep them sewing for a lifetime. The HUSQVARNA VIKING® Sapphire™ 835 and the Designer Topaz™ 20 and 30 sewing machines were recognized as a CONSUMERS DIGEST BEST BUY. Visit for more information on products and retailers.
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