In the News

LA VERGNE, TN, APRIL 23, 2020, Small changes make a significant impact, and at SINGER^® sewing brands, we plan on doing what we can to support our green initiatives. All SINGER^®machine manuals can now be found online.  This is part of the SINGER^® Green Initiative in support of Earth Day's 50th Anniversary. 

LA VERGNE, TN, March 30, 2020, SVP Worldwide, the owner of the SINGER^®, Pfaff^®, and Husqvarna^® Viking^® sewing brands, is supporting initiatives to create masks for medical workers who are on the front lines fighting COVID-19.  SVP Worldwide is donating machines, instructions, patterns, and space for sewists and crafters who want to contribute their time and skillset.

LAVERGNE, TN, OCTOBER 1, 2019 – HUSQVARNA® VIKING® DESIGNER EPIC™ 2 sewing and embroidery machine will take you beyond what you thought possible with the smartest connectivity in the home sewing machine industry.** Welcome to our world of sewing!

PFAFF^® sewing brand will launch their new longarm and stand up quilting machine the powerquilter™ 1650 just in time for holiday season. This new model offers a LED light ring around the needle area and a 30 LED light strip offering exceptional lighting for a superior view of your work space.

Top-of-the-line sewing and embroidery machine fully incorporates smart technology to enable passionate sewers to achieve expert-level results; more than 100 new and improved features, 35 that are best-in-class, and 30 found only on the Designer EPIC™ sewing and embroidery machine*

On Nov. 8, thousands will gather to participate in a fun-filled day of sewing and crafting classes; Sponsors are Burda Style, Etsy, HUSQVARNA VIKING^®, Jo-Ann Fabric & Craft Store, PFAFF^® and SINGER^®

HUSQVARNA VIKING® expands and enhances award-winning brands with the DESIGNER RUBY ROYALE™ and DESIGNER TOPAZ™ 40 sewing and embroidery machines.

Incorporates first-of-its-kind modular organizational solutions - designed by DIY-ers for DIY-ers

Two versions of TRUEMBROIDERY™ 3 software for Mac® computers offer personalized capabilities and expanded library collections of embroidery designs, fonts, projects and image backgrounds

SMARTER BY PFAFF™ 160s and 140s sewing machines designed to give next generation sewers the features they need to sew outside the lines, express their individuality.

Enables sewers to achieve creative perfection

Inspires Sewers to Be “Brilliant”

New compact, cost-effective, easy-to-use machine specifically designed for quick alterations and repairs and fun do-it-yourself projects

and Unveils New Tagline: Perfection starts here.™

Bloom with Opportunities to Create Chic and Trendy Projects

with Built-in Assistance for Today’s Busy Sewer

Offers Exclusive, Innovative Tools to Enhance the Sewing Experience

The Sewing Industrie’s first personal, complete Embroidery Software designed for MAC® computers

and Announces New Product Line designed with a bold, retro-inspired look

With search for the “World’s most Creative Sewer” and Launch of new Machines

Machine boasts exclusive PFAFF® features and innovations to help sewers expand their creativity; offers embroidery add-on option

Created to commemorate its 160th anniversary, brand will unveil easy-to-use machine with antique-inspired design, available at HSN and HSN.com starting Jan. 26

Over the past month, more than 1,000 people from coast to coast have taken the time to share their intimate, heartwarming stories about how the SINGER® brand has impacted their lives...

Machine features state-of-the-art technology such as the new-to-industry Shape Creator™ Appliqué feature and Stacking Stitches to improve project results.

Limited edition commemorative machine to be unveiled in 2012.

Top of the line product boasts first-to-market deLuxe™ Stitch System to help sewers achieve professional results with less effort

PFAFF® introduces the ambition™ line to help aspiring sewing enthusiasts achieve professional results

More than 12,000 eager consumers in 37 states will be sewing this Mother’s Day weekend on May 6, 7 or 8 at more than 800 SINGER® Sew Very Easy™ House Parties...

From the global leader in sewing machine design and manufacturing, comes the new H|Class™ 600E sewing and embroidery machine by HUSQVARNA VIKING®...

In celebration of the holiday season, “The Martha Stewart Show” featured a festive stocking craft project that is simple to make...

The experts at PFAFF®, the leading global brand of premier sewing and embroidery machines, announced the introduction of the SMARTER BY PFAFF™ C1100 Pro sewing and quilting machine...

HUSQVARNA VIKING®, a global leader in sewing machine design and manufacturing, unveiled the new DESIGNER RUBY™ sewing and embroidery machine, offering sewing enthusiasts everything their hearts desire

FORMER WHIRLPOOL EXECUTIVE TAKES HELM ONE OF THE WORLD'S LARGEST SEWING MACHINE COMPANIES

SVP Worldwide, one of the world’s largest sewing machine companies and source of the SINGER®, HUSQVARNA VIKING® and PFAFF® sewing machines collections, invites sewers and embroiderers across the country and around the world...

SINGER®, which has been providing a gateway to the world of sewing for nearly 160 years, is helping to take sewing out of the house and into the streets

SINGER® is helping inspire a passion for fashion in DIY designers by sponsoring the Make It, Wear It! Challenge on Sew,Mama,Sew!

SVP Worldwide, one of the world’s largest sewing machine companies and source of the SINGER®, HUSQVARNA VIKING® and PFAFF® sewing machines collections, announced that the grand prize winner of the DESIGNER DIAMOND™

This past weekend, Singer Sewing Company, a global leader in the sewing machine industry, lent a helping hand at Maker Faire Bay Area

SINGER®, announced that its SINGER® brand FASHION MATE™ 7256 sewing machine has been named a Consumers Digest “Best Buy” in the non-computerized sewing machine category

SVP Worldwide announced today that it plans to transition the manufacture of machines now made at its VSM plant in Sweden to a state of the art facility in Shanghai

SVP Worldwide, the world’s largest sewing machine company, has expanded its management team with five key executive appointments.

Tightening credit markets and consumer postponement have combined to cause a ripple effect that has reached the global sewing industry.

Today SVP Worldwide, owner of SINGER® brand sewing machines—the world leader in the sewing machine an accessories industry, announced that SINGER sewing machines and related sewing products have been recognized as..

Sew a gift this holiday season or give the gift of sewing to a family member or friend with a SINGER®, HUSQVARNA VIKING® or PFAFF® sewing machine.

Today SVP Worldwide, owner of SINGER®, HUSQVARNA VIKING®, and PFAFF® sewing machine brands, announced it will increase prices on a global basis across the majority of its product portfolio

On the Emmy-winning daytime series, “The Martha Stewart Show” (nationally syndicated, check local listings).

Today SVP Worldwide, owner of PFAFF®—the world’s leading brand of premier sewing and embroidery machines, announced the bankruptcy, filed by Pfaff Industrie Maschinen AG headquartered in Germany, has no connection to SVP Worldwide or PFAFF

Today SVP Worldwide, owner of SINGER® brand sewing machines—the world leader in the sewing machine and accessories industry, introduced its new SINGER® CONFIDENCE QUILTER™ sewing machine

Today SVP Worldwide, owner of PFAFF®—the world’s leading brand of premier sewing and embroidery machines, announced the largest introduction of new sewing, embroidery and overlock machines in the 146 year history of PFAFF

Today SVP Worldwide, owner of PFAFF®—the world’s leading brand of premier sewing and embroidery machines, announced the introduction of its new EXPRESSION™ line of sewing machines

Today SVP Worldwide, owner of HUSQVARNA VIKING® brand sewing machines—the leading global sewing machine manufacturer, announced the worldwide introduction of its new top of the line HUSQVARNA VIKING DESIGNER DIAMOND™ sewing and embroidery machine

Singer Sewing Company announced that anyone interested in sewing can join together on May 10, 2008 at over 225 locations across America for an exclusive sewing class

SVP Worldwide announced the new PFAFF CREATIVE VISION™ sewing and embroidery machine has been awarded the prestigious international 2008 Red Dot Design Award

SVP Worldwide, owner of SINGER®, HUSQVARNA VIKING®, and PFAFF® sewing machine brands, announced it has become an underwriter for the PBS Television shows Everyday Food and Everyday Baking from Everyday Food.

SVP Worldwide announced the global introduction of its new premium line of computerized SINGER CURVY™ sewing machines featuring the new SwiftSmart™ Threading System.

SVP Worldwide, owner of SINGER®, HUSQVARNA VIKING®, and PFAFF® sewing machine brands, announced its participation and product donations to the world’s leading fashion design institutions and programs

It was 145 years ago that Georg Michael Pfaff, an instrument maker by trade, made his first sewing machine and founded the G.M. Pfaff sewing machine factory in Kaiserslautern, Germany

New sewing, quilting and embroidery products for holiday wish lists are available from SVP worldwide

  On yesterday’s edition of the Emmy-winning daytime series, “The Martha Stewart Show,” host Martha Stewart dedicated her hour-long show to sewing using the world’s best known and most trusted sewing brands—SINGER®, HUSQVARNA VIKING®, and PFAFF®  

Today SVP Worldwide, owner of SINGER®, HUSQVARNA VIKING®, and PFAFF® sewing machine brands, announced the introduction of http://www.myembroideries.com/

Today SVP Worldwide, owner of HUSQVARNA VIKING® brand sewing machines—the leading global sewing machine manufacturer, announced the worldwide introduction of the new DESIGNER™ SE Limited

Today SVP Worldwide, owner of HUSQVARNA VIKING® brand sewing machines—the leading global sewing machine manufacturer, announced the worldwide introduction of the new HUSQVARNA VIKING SAPPHIRE™ 870 Quilt sewing machine.

PFAFF®—the world’s leading brand of premier sewing and embroidery machines, announced the introduction of its new PERFORMANCE™ 2058 sewing machine.

Today SVP Worldwide, owner of PFAFF® - the world’s leading brand of premier sewing and embroidery machines, announced the introduction of its CREATIVE VISION™ line.

SVP Worldwide, owner of SINGER® brand sewing machines – the world leader in the sewing machine and accessories industry, announced the global introductions of its new computerized SINGER CONFIDENCE™ line of sewing machines.

In the display of gifts is a SINGER® 201K2 sewing machine presented to the Royal couple by the Provost and Council of Clydebank, Scotland. The beautifully appointed traditional black SINGER machine was manufactured at Singer’s Clydebank facility

SVP Worldwide announced the SINGER brand was officially recognized as an American Icon in the new American Benchmark Press/Random House book “Icons of the American Marketplace: Consumer Brand Excellence.”

SVP Worldwide, owner of SINGER® brand sewing machines—the world leader in the sewing machine and accessories industry, announced the global introduction of its new SINGER® FUTURA™ sewing and embroidery machines

SVP Worldwide and Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) announced a long-term endorsement by Martha Stewart of SVP’s sewing machine lines under the SINGER®, HUSQVARNA VIKING®, and PFAFF® brands

The new SAPPHIRE 830 and SAPPHIRE 850 sewing machines combine state-of-the-art advancements with HUSQVARNA VIKING brand’s renowned craftsmanship

Singer enlisted thousands of beginning sewers worldwide to help create the state-of-the-art, easy-to-use, affordable, dynamic, and sleek machines that will excite the learner and simplify sewing

Affiliates of Kohlberg & Company, LLC (“Kohlberg”), a leading U.S. private equity firm specializing in middle-market investing, announced today that it has completed the acquisition of VSM Group Holding AB.