SINGER®AND DISNEY® Collaborate to Encourage Fashion Creativity in Celebration of Disney’s “Cruella”

SINGER®sewing brand and Disney® are once again collaborating to promote an upcoming film release. The May debut of Disney’s new movie, Cruella, will celebrate individual style and the ability for all to sew and create their own clothing. The film is set in 1970s London, amidst the punk rock revolution, a time of convergence for fashion, music, and photography.  Many young people at this time were sewing their own clothing, and with that, the concept of “Street Style” was born. 

The movie will release simultaneously in theaters and on Disney+ with Premier Access on Friday, May 28th, 2021.   (Additional fee required for D+).  Academy Award® winners Emma Stone and Emma Thompson star in the film, an all-new live-action feature about the rebellious early days of one of cinema’s most notorious – and notoriously fashionable – villains, the legendary Cruella de Vil.  The storyline follows a young grifter named Estella, played by Emma Stone, a clever and creative girl determined to make a name for herself with her designs. Throughout the film, Stone sews on a SINGER®.

SINGER® Sewing Company is thrilled to collaborate once again with Disney®, reinforcing the sewing brand’s commitment to inspire and delight sewists of all levels.  This collaboration proves the dedication of SINGER® to broadening the reach of its sewing education to all international youth.  

The two iconic heritage brands have over 260 years of combined creativity and collaborated previously with Disney’s Maleficent.  To learn more about this collaboration visit  http://connect.singer.com/disneycruella  

About Disney’s “Cruella”:

Academy Award® winner Emma Stone (“La La Land”) stars in Disney’s “Cruella,” an all-new live-action feature film about the rebellious early days of one of cinemas’ most notorious – and notoriously fashionable – villains, the legendary Cruella de Vil. “Cruella,” which is set in 1970s London amidst the punk rock revolution, follows a young grifter named Estella, a clever and creative girl determined to make a name for herself with her designs. She befriends a pair of young thieves who appreciate her appetite for mischief, and together they are able to build a life for themselves on the London streets. One day, Estella’s flair for fashion catches the eye of Baroness von Hellman, a fashion legend who is devastatingly chic and terrifyingly Haute, played by two-time Oscar® winner Emma Thompson (“Howards End,” “Sense & Sensibility”). But their relationship sets in motion a course of events and revelations that will cause Estella to embrace her wicked side and become the raucous, fashionable, and revenge-bent Cruella.

"Cruella" stars Emma Stone, Emma Thompson, Joel Fry, Paul Walter Hauser, Emily Beecham, Kirby Howell-Baptiste, and Mark Strong. The film is directed by Craig Gillespie, with a screenplay by Dana Fox and Tony McNamara, a story by Aline Brosh McKenna and Kelly Marcel & Steve Zissis, based upon the novel “The One Hundred and One Dalmatians” by Dodie Smith. “Cruella” is produced by Andrew Gunn, Marc Platt, and Kristin Burr, with Emma Stone, Michelle Wright, Jared LeBoff, and Glenn Close serving as executive producers.

For almost 170 years, the SINGER® brand has been synonymous with sewing. From Isaac Singer’s patent on the first consumer sewing machine in 1851 to the world’s first cloud-based sewing ecosystem in 2015, the spirit of practical design and creative innovation that characterized the brand from its beginning continues today. From fashion to home décor, embroidery, and quilting, we are committed to growing and developing SINGER® products for sewists of every level. 

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