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  1. 2022

    1. Mar 30, 2022


      LA VERGNE, TN, March 30, 2022 – SVP Worldwide, the global leader in household sewing machines, announces that it has acquired Jaguar International Corporation’s sewing machine manufacturing operations and product engineering organization. The facility, based in Vietnam, is one of the largest factories of household sewing machines in the world.
    2. Mar 24, 2022


      LA VERGNE, TN, March 24, 2022– SVP Worldwide’s PFAFF® creative icon™ 2 sewing and embroidery machine has won the distinctive Red Dot Design Award for Product Design, one of the most sought-after seals of quality for good design. The Machine received the ultra-prestigious Best of the Best Award. Less than one percent of the nominees are awarded that recognition. The jury selection takes place once a year in Essen, Germany, and consists of three main categories: Product Design, Brand & Communication Design, and Design Concept.
    3. Mar 03, 2022


      NASHVILLE, Tenn., MARCH 3, 2022 – Embellishing and finishing sewing projects has never been easier with the new creative™ Embellishment Attachment that pairs with the PFAFF® creative icon™ 2 AI-enabled sewing machine. The PFAFF® creative icon™ 2 embellishment attachment, was designed to enhance any embroidery design. The attachment was crafted to fully integrate and complement the design lines of the machine, creating a functional, yet beautiful work of art on its own.
    4. Mar 02, 2022

      SEWING MEETS THE FUTURE PFAFF® creative icon™ 2 Ushers in the Newest and Highest Tech-Focused Era of Sewing

      NASHVILLE, Tenn., March 4, 2022– Imagine verbally commanding a sewing machine and watching it respond in real-time. Or picture a machine that could predict, learn, and perform according to the user’s specific way of sewing.
  2. 2021

    1. Nov 11, 2021

      HUSQVARNA® VIKING® Launches Easiest-to-Use Amber™ Air S|600 Overlock Machine

      LA VERGNE, TENN, November 11, 2021 - The HUSQVARNA® VIKING® brand has been synonymous with effortless sewing for 150 years. This year, the brand is cementing that reputation with the launch of the Amber™ Air S|600 ($3,999). Exclusive fresh features make working with this machine unbelievably simple, light, and smooth.
    2. Jul 12, 2021


      The Collaboration Includes a Making the Cut Inspired Sewing Machine and Collection as Part of the Second Season Launch on July 16 on Amazon Prime Video
    3. Jun 01, 2021

      170-Year-Old SINGER® Brand Continues to Innovate the Art of Sewing The SINGER® Elite Collection

      La Vergne, Tenn., June 1, 2021-- The SINGER® brand continues to take sewing to the next level with its new Singer Elite Collection. These new machines are designed for ultimate performance, using premium materials and showcasing the most modern finishes. This set of three machines is a new chapter for the 170-year-old brand-- still simple, affordable, and easy, but with a new level of capability and project possibility. Designed for optimal performance, inspired by modern designs with premium style and enhanced components.
    4. May 28, 2021

      SINGER®AND DISNEY® Collaborate to Encourage Fashion Creativity in Celebration of Disney’s “Cruella”

      All-New Live-Action Feature Film Will Release Simultaneously in Theaters and on Disney+ with Premier Access on Friday, May 28th, 2021
    5. Apr 26, 2021

      HUSQVARNA® VIKING® Launches the Designer Ruby™ 90

      LA VERGNE, TENN, April 26, 2021 - HUSQVARNA® VIKING® sewing brand is releasing the perfect machine for the skilled enthusiast sewer who also loves to embroider. The new Designer Ruby™ 90 is a well-priced machine with high-tech enabled features and overall excellent sewing and embroidery performance.
    6. Feb 28, 2021

      PFAFF® admire™ air 7000 One-Touch, Air-Threading Coverlock Machine

      LA VERGNE, TN, March 1, 2021 – Imagine a complement to a sewing machine that has a one-touch electronic air threading system, a color touchscreen display, and exceptional illumination while allowing the sewist to keep both hands on any size project. Plus, the machine calibrates the thread tension for every stitch automatically, providing the optimal settings with every move. The PFAFF® admire™ air 7000 coverlock machine makes the perfect pairing offering all of these features.
    7. Feb 28, 2021

      SINGER® Celebrates 170 Years of Global Innovations

      LA VERGNE, TN, March 1, 2021 – In 1851, before blue jeans or even cola, the world awoke to the clickity-clack of an invention capable of faithfully stitching most any fabric in lockstep. The SINGER® brand was born. Seventeen decades later, the sewing industry leader remains just as valued today as it honors its 170-year legacy, releasing six new products in early 2021 and now an endearing vintage version for needling fans everywhere
    8. Feb 05, 2021

      SVP Worldwide Announces Its New Research and Development Facility in Huskvarna/Jönköping area in Sweden

      LA VERGNE, TN, Feb 5, 2021--The epicenter of sewing R & D for the last 150 years has gained a new state-of-the-art facility. SVP Worldwide, the world’s largest consumer sewing machine company, has announced the opening of its new research and development offices in the Huskvarna/Jönköping area of Sweden. With over 3500 square meters of tech-focused space, the building features a “can’t miss” neon-lit SINGER® sewing machine at the entrance of Soldattorpsgatan 3554 74 JÖNKÖPING.
  3. 2020

    1. Nov 03, 2020

      SINGER ® Sewing Brand launches its Heavy Duty Collection of Computerized Sewing Machines

      LA VERGNE, TN, October 1, 2020 - SINGER ® Sewing Brand expands its popular line of mechanical Heavy Duty machines with a brand new computerized range. The SINGER ® Heavy Duty Computerized Collection has the ability to tackle thicker fabrics such as leather and denim, making it a workhorse for sewists that want a durable machine to express their creativity. Built with a heavy-duty metal frame, with 50% more piercing power and electronic-enabled features, the computerized Heavy Duty machines by SINGER ® are high-performance machines with endless possibilities.
    2. Oct 23, 2020

      HUSQVARNA ® VIKING ® Launches The DESIGNER SAPPHIRE™ 85 Sewing and Embroidery Machine

      LA VERGNE, TN, October 23, 2020 - HUSQVARNA ® VIKING ® sewing brand has added a new machine to their 2020 collection, the HUSQVARNA ® VIKING ® DESIGNER SAPPHIRE™ 85 Sewing and Embroidery Machine. Whether you are a sewist, quilter, or embroiderer, this machine offers plentiful choices and features that you are sure to love.
    3. Apr 23, 2020

      Join SINGER® Sewing Brand in Celebrating “Sewstainability"

      LA VERGNE, TN, APRIL 23, 2020, Small changes make a significant impact, and at SINGER® sewing brands, we plan on doing what we can to support our green initiatives. All SINGER® machine manuals can now be found online. This is part of the SINGER® Green Initiative in support of Earth Day's 50th Anniversary.
    4. Mar 30, 2020

      SVP Worldwide SINGER®, Pfaff®, and Husqvarna® Viking® Sewing Brands Help Hospitals

      LA VERGNE, TN, March 30, 2020, SVP Worldwide, the owner of the SINGER®, Pfaff®, and Husqvarna® Viking® sewing brands, is supporting initiatives to create masks for medical workers who are on the front lines fighting COVID-19. SVP Worldwide is donating machines, instructions, patterns, and space for sewists and crafters who want to contribute their time and skillset.
  4. 2019

    1. Nov 18, 2019


      LAVERGNE, TN, OCTOBER 1, 2019 – HUSQVARNA® VIKING® DESIGNER EPIC™ 2 sewing and embroidery machine will take you beyond what you thought possible with the smartest connectivity in the home sewing machine industry.** Welcome to our world of sewing!
    2. Nov 15, 2019

      PFAFF® INTRODUCES THEIR NEW powerquilter ™ 1650 Longarm and Stand-Up Quilting Machine

      PFAFF® sewing brand will launch their new longarm and stand up quilting machine the powerquilter™ 1650 just in time for holiday season. This new model offers a LED light ring around the needle area and a 30 LED light strip offering exceptional lighting for a superior view of your work space.
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