Our Brands

  • Since 1851, SINGER® has been one of the leading brands of consumer and artisan sewing machines, and one of the world’s most trusted and recognizable brands. SINGER® has a long history of sewing innovation, having produced the world’s first portable sewing machine, the first zigzag sewing machine and the first electronic sewing machine. By making simple, easy to use machines, SINGER® has introduced the craft of sewing to people around the world.

  • HUSQVARNA VIKING® premium sewing machines have been produced using world-renowned Swedish engineering since 1872 and have been bringing new sewing innovations to the marketplace for over 140 years. HUSQVARNA VIKING® sewing machines help sewers transition to the next skill level by providing sewing enthusiasts with unlimited options that will keep them sewing for a lifetime.

  • With a celebrated history of superior design and engineering, PFAFF® sewing machines are the world’s premier precision machines that sewers and quilters aspire to own. The PFAFF®brand has an over 150-year sewing heritage that creates a climate for continued development and design of high quality sewing, quilting and embroidery machines. Known as the perfector of the craft, PFAFF® delivers precision to the most demanding sewers by offering maximum control and customization.

Latest Press Releases

  1. Apr 26, 2021

    HUSQVARNA® VIKING® Launches the Designer Ruby™ 90

  2. Feb 28, 2021

    PFAFF® admire™ air 7000 One-Touch, Air-Threading Coverlock Machine

  3. Feb 28, 2021

    SINGER® Celebrates 170 Years of Global Innovations

  4. Feb 05, 2021

    SVP Worldwide Announces Its New Research and Development Facility in Huskvarna/Jönköping area in Swe

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