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March 04, 2014

PFAFF® Introduces Colorful, Contemporary New Machines to Inspire a New Generation of Sewers

SMARTER BY PFAFF™ 160s and 140s sewing machines designed to give next generation sewers the features they need to sew outside the lines, express their individuality.

Hamilton, Bermuda - PFAFF®, a leading global brand of premier sewing and embroidery machines, today announced the launch of the newest additions to its SMARTER BY PFAFF™ series of machines: the SMARTER BY PFAFF™ 160s and 140s. Boasting sleek, bold and colorful designs, these chic new machines incorporate features that simplify complex sewing tasks to encourage aspiring sewers to personalize store-bought items or create original sewing projects with confidence and ease.

"The new Products in our SMARTER BY PFAFF™ line are modern, affordable machines that empower sewers to express their individuality by creating distinctive, one-of-a-kind designs," said Katrina Helmkamp, CEO of SVP Worldwide, source of the PFAFF®, SINGER® and HUSQVARNA VIKING® sewing machine brands. "Engineered to deliver the best in class quality that consumers expect from a brand endorsed by PFAFF®, these stylish machines will inspire the next generation of creativity among sewers."

Simple to use and attractively designed, the unique features offered by SMARTER BY PFAFF™ 160s and 140s include:

- Integrated Needle Threader - Makes threading fast and easy every time.
- 6MM Adjustable Stitch Width - Convenient for sewing projects of all types, including applique, mending, and decorative techniques.
- PFAFF® Original Presser Foot System - Includes five different presser feet to expand your sewing experience.
- LED Light - Illuminates your sewing space and eliminates shadows for extra precision.
- Hard Cover - Protects your machine so you can take it anywhere!

Additionally, the SMARTER BY PFAFF™ 160s machine includes 23 stitches and an automatic buttonhole function; the SMARTER BY PFAFF™ 140s machine has 21 stitches and a manual buttonhole feature.

The new SMARTER BY PFAFF™ machines will be sold exclusively at authorized PFAFF® dealers. The manufacturer's Suggested Retail Price for the SMARTER BY PFAFF™ 160s and 140s machines are $399 and $349, respectively. For more information or to find a PFAFF® dealer near you, visit the newly redesigned The website now has improved functionality to make it easy for consumers to find the perfect machine and choose from a comprehensive selection of accessories that are compatible with their current machine model.
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