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March 4, 2014

Singer Sewing Company to Launch The SINGER 160™ Limited Edition Sewing Machine on  HSN

Created to commemorate its 160th anniversary, brand will unveil easy-to-use machine with antique-inspired design, available at HSN and HSN.com starting Jan. 26

LaVergne, Tenn. – To commemorate the SINGER® brand’s 160th anniversary, Singer Sewing Company will launch the SINGER 160™ Limited Edition sewing machine with multi-channel retailer, HSN on January 26. A technologically advanced machine, it boasts innovative features, yet the design and appearance harkens back to the iconic SINGER® machines of years past. The antique-inspired machine is Singer Sewing Company’s tribute to the brand’s rich history and an opportunity to introduce the modern innovations of sewing to the next generation of sewers everywhere.
 
“For the past 160 years, the SINGER® brand has provided the gateway to sewing for people across the globe, and The SINGER 160™ Limited Edition sewing machine is a celebration of the brand’s consistent delivery of machines that are easy to use and easy to learn,” said Katrina Helmkamp, CEO of SVP Worldwide, producer of SINGER® products. “With the introduction of this latest machine, we are proud to continue the brand’s tradition of bringing modern innovations to the marketplace and showing the world how easy sewing can be.”
 
Mirroring SINGER® machine designs of the past, the machine offers new, modern easy-to-use features such as:
 
·  One Touch™ Stitch Selector: In one simple and easy step, select from 24 popular built-in stitches.  Upon selecting your stitch, the optimal length & width settings are automatically set for perfect stitches every time
·  Presser Foot Sensor: Ensures the presser foot is in correct position for an easy start
·  Extra-large Sewing Space (374mm): Provides a larger working area, an essential for quilting, home décor sewing or larger projects
 
The machine also offers SINGER® features that make the sewing process easier, including:
 
·   Swift Smart™ Threading System with Automatic Needle Threader: Makes sewing more efficient and effective with sewing’s biggest timesaver
·   Quickview Stitch Setting & Simple Stitch Adjustment: Displays optimal stitch size for sewing ease, simple to personalize projects
·    Drop & Sew™ Bobbin System: With this special top drop-in bobbin, there’s no longer any need to raise the bobbin thread before sewing
·    2 StayBright™ LED Lights: For lighting that won’t burn out
·    Value Added Accessories Included: Important extras are included to help get you started on your next project
 
On August 12, 2011, the SINGER® brand launched http://www.mysingerstory.com/, which invites people to learn historic information about their vintage or antique sewing machines and share their own stories about the SINGER® brand and sewing. More than 2,000 stories have been submitted from all 50 states and people from 170 countries have visited mySINGERstory.com. The site also includes a function to look up historical information about vintage or antique SINGER® sewing machines. Known as the “Gateway to Sewing,” the SINGER® brand is synonymous with “sewing made easy.” The SINGER® brand’s celebration will continue through August 2012. 
 
For more information about the limited edition machine, visit www.Singerco.com/160. Starting January 26th, The SINGER 160™ Limited Edition sewing machine will be available for purchase at HSN, along with a full assortment of SINGER® products on HSN.com and HSN mobile.
 
About SINGER®:
Since 1851, SINGER® has been one of the leading brands of consumer and artisan sewing machines, and one of the world’s most trusted and recognizable trademarks. The brand has a long history of sewing innovation, having produced, among other breakthroughs, the world’s first portable machine, the first zig-zag machine and the first computer-controlled machine. By making simple, easy to use machines, SINGER® has provided the gateway to sewing for people around the world. From home décor and clothing construction to embroidery and quilting, SINGER® is dedicated to helping people express themselves through sewing.
 
About HSN:
Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty  (e.g. Benefit, Carol's Daughter, Coty, Elizabeth Arden, Andrew Lessman, Lancôme, My Life Mary J. Blige, Perlier, Serious Skin Care, Shiseido, Signature Club A, Stila, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Iris Apfel, R.J. Graziano, Rarities: Fine Jewelry with Carol Brodie, Amedeo Scognamiglio, Tori Spelling); Home/Lifestyle  (e.g. Jeffrey Banks, Nate Berkus, Bissell, Colin Cowie, Dyson, Easy Exotic by Padma Lakshmi, Todd English, Emeril Lagasse, Happy Chic by Jonathan Adler, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories  (e.g. American Glamour Badgley Mischka, Joan Boyce, Curations with Stefani Greenfield, Libby Edelman, Sam Edelman, Chi by Carlos Falchi, Diane Gilman, IMAN Global Chic, "Timeless" by Naeem Khan, Twiggy LONDON, Sharif, Serena Williams Signature Statement); and Electronics  (e.g. Sony, Kodak, Acer, Olympus, GE, Panasonic). 
A leader in transactional innovation, HSN is the only retailer offering live streaming video in HD on three screens: TV, online and mobile.  HSN broadcasts live to 96 million households in the US in HD 24/7 and its website – hsn.com – is a top 10 e-commerce site, featuring more than 15,000 product videos.  Mobile applications include HSN apps for iPad, iPhone and Android.  HSN, founded 34 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter
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