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May 04, 2014

Sewing is Better Than Ever!! SINGER® Teams with House Party™: Sew Very Easy House Parties to Attract Thousands Mother’s  Day Weekend

More than 800 sewing parties will bring fun, fellowship and the SINGER® Confidence Stylist™ to sewers nationwide

LaVergne, TN – More than 12,000 eager consumers in 37 states will be sewing this Mother’s Day weekend on May 6, 7 or 8 at more than 800 SINGER® Sew Very Easy™ House Parties as part of the country’s largest nationwide consumer sewing event.  Known as the “Gateway to Sewing,” SINGER® offers affordable machines with easy-to-use features that make the art of sewing available and accessible to people worldwide.

House Party, Inc.™ specializes in engaging consumer advocates to host in-home parties where a brand or product is at the center.  Guests of the Sew Very Easy™ parties will gather for three to five hours in friends’ homes to experience first-hand the one-step, push-button, fully automatic SINGER® Confidence Stylist™ 7467S sewing machine. SINGER® has created a specially designed sewing project for the parties and will provide fun activities to help acquaint the guests with SINGER products.

“Within weeks of announcing the SINGER® Sew Very Easy™ House Parties, more than 16,000 consumers submitted applications to host just one of 800 parties— a clear indication of sewing’s increased trendiness,” said Barbara Quijada, Vice President of Sales, Viking Sewing Gallery stores. “By providing hands-on experience with SINGER sewing machines, we not only help dispel the old myth that sewing is difficult, but actually show them how our new technology has made sewing intuitive, fun and easy!”

Hosts will borrow a new SINGER® Confidence Stylist™ 7467S sewing machine from a local SINGER® retailer, such as Viking Sewing Gallery stores in select Jo-Ann Fabric and Craft Stores® or from authorized SINGER® dealers in their local area.

The key features of the SINGER®  Confidence Stylist™ 7467S sewing machine include: 70 Stitch Patterns; Drop & Sew™ Bobbin System; 4 BONUS Fashion Accessories, including: Side Cutter, Darning & Embroidery Foot, Gathering Foot and Even Feed/Walking Foot; Automatic Needle Threader; LCD Display with Push Button Stitch Selection; three Fully Automatic 1-Step Butthonholes; drop-feed for free motion sewing; StayBright™ LED Light; Adjustable Stitch Length & Width; Heavy Duty Metal Frame for no vibration while sewing and a 25-year limited warranty.

Hosts will have the opportunity to purchase the machine at a discount from the current price. SINGER® will also offer the host a free SINGER® Padded Carrying Case with purchase if a machine is purchased before or during a special host-only orientation taking place on April 30th.  Guests attending the parties will be offered an additional discount on the machine as well.

Each host will receive a Party Pack filled with products and special offers from partners including BurdaStyle, Dyno Merchandise, Jo-Ann Fabric and Craft Stores®, Martha Stewart Crafts™, Sew News & Sew It All Magazine, and Simplicity Creative Group. 

Please visit http://www.houseparty.com/events/view/singersewing for more information. Hosts and guests are encouraged to visit the event page daily for motivational articles, tips and more.

About SINGER®:
Since 1851, SINGER has been one of the leading brands of consumer and artisan sewing machines, and one of the world’s most trusted and recognizable trademarks. The brand has a long history of sewing innovation, having produced, among other breakthroughs, the world’s first portable machine, the first zig-zag machine and the first computer-controlled machine. By making simple, easy to use machines, SINGER has provided the gateway to sewing for people around the world. From home décor and clothing construction to embroidery and quilting, SINGER is dedicated to helping people express themselves through sewing.

About House Party™
Founded in 2005, House Party™ (www.houseparty.com) is a leading consumer activation and experiential marketing services company that engages thousands of qualified consumer advocates who host in-home parties featuring a brand, product or element of entertainment programming. Managed via a proprietary, customized online community space for each brand event, consumers engage both in home and online to explore and promote brands they love.  Headquartered in Irvington, NY, House Party™ works with such industries as consumer packaged goods, food & beverage, television, theatrical releases, consumer electronics, pharmaceutical, toys & games and automotive. Current clients include NBC, Disney, Ford, Microsoft and P&G.
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