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October 07, 2011

More Than 1,000  Sewers From Coast to Coast Share How Generations Have Been Shaped by SINGER® Brand

Website launched to commemorate SINGER® 160th anniversary reveals American reliance on nostalgic craft

LaVergne, Tenn. – Over the past month, more than 1,000 people from coast to coast have taken the time to share their intimate, heartwarming stories about how the SINGER® brand has impacted their lives and how they have passed their machines and memories down from generation to generation. Launched on August 12, 2011 to commemorate the brand’s 160th anniversary,www.mySINGERstory.com  invites everyone to post their personal SINGER® stories, exposing how deeply the SINGER® brand is woven into the fabric of American lives.
 
Marie from New York shared: “In 1912, my grandparents immigrated to America from Italy… In order to raise the funds for their younger son to join them, my grandmother sewed collars onto men’s coats using a SINGER® …Family members would drop off her completed work in the morning on the way to school and bring the new work home to her on their lunch break. Thanks to their combined efforts, my uncle was finally brought to America to join his family.”
 
“The sheer volume of people eager to share their SINGER® memories has revealed how the brand is really an expression of what people remember from their childhood,” said Katrina Helmkamp, CEO of SVP Worldwide, producer of SINGER® products. “It is so gratifying to hear SINGER® has played such an integral part in the lives of families for generations and generations, and we’re confident there are thousands of similar stories to tell.”
 
Stories have already been submitted from nearly all 50 states and people from 129 countries have visited mySINGERstory.com, which also includes a function to look up historical information about vintage or antique SINGER® sewing machines.
Sarah in Arkansas said, “I remember getting my first sewing machine like it was yesterday…Christmas mornings were always filled with glorious family moments. This year was extra special because I had a brand new little sister to share it with… I ripped into my presents and I saw it, that iconic image of the woman sewing. I was five years old that morning, now 20 years later I still enjoy those memories of being surrounded by family, most of whom have now passed, and knowing that at that moment in time we were truly happy. I can’t wait until I have a little girl of my own as I plan on buying her one for her fifth Christmas.”
SINGER® Sewing Company also has plans to unveil a limited edition SINGER® 160th anniversary commemorative sewing machine that mirrors machine designs of the past, while offering current, easy-to-use features, available for purchase in January 2012.
 
“Growing up in the 1950’s in a family of 12 children, I was the seventh daughter.  My mother had a SINGER® Featherweight sewing machine and would fashion clothing for all of us. I began sewing at age five on the Featherweight and have never stopped. I call fabric my antidepressant. Last summer I had the privilege to travel back to Minnesota with the SINGER® Featherweight to begin teaching my seven year old granddaughter. She is a natural; the thrill for me was indescribable. Mother was still sewing as she completed her life in her 94th year. I still feel her presence in my sewing room,” said Maureen in Colorado.
Through December, each person who submits a story on mySINGERstory.com will have a chance to win one of the first commemorative edition sewing machines to hit the market in January. This technologically advanced machine will boast innovative features, but showcase design cues that harkens back to the iconic SINGER® sewing machines of years past. The antique-inspired machine is SINGER® Sewing Company’s tribute to the brand’s rich history and an opportunity to introduce the modern innovations of sewing to the next generation of sewers everywhere.
Jennifer in Florida shared, “I learned to sew on my mother’s SINGER® from the 70's. I am now a stay at home mom and very proud to be the wife of a soldier in the U.S. Army. I started making Army purses about 2 yrs ago, first one for myself and then making them for others. I know firsthand how hard it is to be away from my husband and how proud I am to carry my purse with me every day. It's even more gratifying making a purse for someone else and they cry when they open their new bag for the first time! Or to see a little girl's face light up when she gets her "Daddy's Girl" purse made from the uniform he wore while fighting overseas. I thank Singer for making such wonderful machines that I can put to work to make these special treasures for myself and other military wives, moms and children!”
On August 12, 2011, the SINGER® brand officially began celebrating its 160th anniversary, as marked by the issued patent of the first SINGER® sewing machine by Isaac Merritt Singer on August 12, 1851.  Known as the “Gateway to Sewing,” the SINGER® brand is synonymous with “sewing made easy.”  SINGER®’s celebration will continue through August 2012. 
 
About SINGER®:
Since 1851, SINGER® has been one of the leading brands of consumer and artisan sewing machines, and one of the world’s most trusted and recognizable trademarks. The brand has a long history of sewing innovation, having produced, among other breakthroughs, the world’s first portable machine, the first zig-zag machine and the first computer-controlled machine. By making simple, easy to use machines, SINGER® has provided the gateway to sewing for people around the world. From home d├ęcor and clothing construction to embroidery and quilting, SINGER® is dedicated to helping people express themselves through sewing.

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