News » Press

June 24, 2010

TAKING SEWING TO THE STREETS SINGER® PARTNERS WITH SPACECRAFT AND BAGS FOR THE PEOPLE AT WILLIAMSBURG WALKS

June 24, 2010 - SINGER®, which has been providing a gateway to the world of sewing for nearly 160 years, is helping to take sewing out of the house and into the streets by partnering with SPACECRAFT and Bags for the People at the 3rd Annual Williamsburg Walks, a car-free block party intended to help visitors rethink public space taking place June 26th and 27th on Bedford Avenue in Williamsburg, Brooklyn.
 
Eight blocks of Bedford Avenue will be closed to traffic during the Williamsburg Walks and each block will have a theme – Kids & Family, Artist, Picnic, etc. SPACECRAFT, a unique craft-making and supply boutique located in Williamsburg, and Bags for the People, a non-profit organization that protects the environment by reducing plastic bag waste through reusable bag sewing workshops, will both be in the Skillshare block hosting outdoor sewing labs where people can sit down at a SINGER® Confidence™ machine and make fast, fun projects, even if they have never sewn before.
 
Saturday and Sunday, Bags for the People team members will guide visitors through one of two reusable bag projects - the signature Bags for the People (BFTP) draw string tote (15 to 20 minute project) or the larger carry bag (20 to 25 minute project).  Those who stop and make a bag can receive special rewards for using a BFTP bag at participating Williamsburg merchants (a list of merchants available during event). 
 
On Saturday, SPACECRAFT will help people learn basic sewing skills and make beautiful, useful picnic blankets that they can take and enjoy once they reach the Picnic block. On Sunday SPACECRAFT and Sewing Rebellion will be hosting "Frankenclothes", where you bring old clothes and refashion them into new ones. From 5-7pm on Sunday, SPACECRAFT will join Bags for the People to host members of the Church of Craft to make BFTP bags.
 
 For more information about Williamsburg Walks, please click here. For more information aboutSINGER® please click here.
 
About SINGER®
Founded in 1851, SINGER® is one of the world’s leading sellers of consumer and artisan sewing machines, and one of the world’s most trusted and recognizable brands. The company has a long history of innovation, having produced, among other breakthroughs, the world’s first portable machine, its first zig-zag machine and its first computer-controlled machine. By making simple, easy to use machines, SINGER® has provided the gateway to sewing for people around the world. From home d├ęcor and clothing construction to embroidery and quilting, SINGER® is dedicated to helping people express themselves through sewing.

For more information contact:
 
Shannon Lynch, Hannah Arnold 212-575-4545
Linden Alschuler & Kaplan, Inc. Public Relations
Terms and conditions
Copyright © SVP Worldwide 2014. All rights reserved.
Design & Developed by Wakefly