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March 24, 2010

SINGER® FASHION MATE™ 7256 NAMED A CONSUMERS DIGEST “BEST BUY”

March 24, 2010 – SINGER®, the world leader in the sewing machine industry, announced that its SINGER® brand FASHION MATE™ 7256 sewing machine has been named a Consumers Digest “Best Buy” in the non-computerized sewing machine category, a magazine which has been helping consumers identify great values for nearly 50 years. 
 
“For more than 150 years, SINGER® has been one of the most trusted and best loved sewing machine brands in the world,” said Jeff Feinberg, CEO of SVP Worldwide, one of the world’s largest sewing machine companies, source of the SINGER®, HUSQVARNA VIKING® and PFAFF® sewing machine collections. “SINGER machines make sewing simple, accessible and affordable, and we are delighted to be recognized by Consumers Digest for the value that the FASHION MATE™ 7256 sewing machine delivers to buyers.”
 
The FASHION MATE™ 7256 sewing machine, which sells for $200, was rated based on the features it offers, how easy it is to use and its warranty. Consumers Digest noted that the FASHION MATE™ 7256 sewing machine offers nearly 50 more stitch options and a broad range of electronic features, including push-button stitch selection and automatic presser foot adjustment, which are not available on many other machines at comparable prices.
 
About SINGER®
Founded in 1851, SINGER® is one of the world’s leading sellers of consumer and artisan sewing machines, and one of the world’s most trusted and recognizable brands. The company has a long history of innovation, having produced, among other breakthroughs, the world’s first portable machine, its first zig-zag machine and its first computer-controlled machine. By making simple, easy to use machines, SINGER® has provided the gateway to sewing for people around the world. From home décor and clothing construction to embroidery and quilting, SINGER® is dedicated to helping people express themselves through sewing.
 
For more information contact:
 
Hannah Arnold, Shannon Lynch 212-575-4545
Linden Alschuler & Kaplan, Inc. Public Relations
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