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May 25, 2010

SINGER®: AND MAKER FAIRE: MADE FOR EACH OTHER

SEWING ICON HELPED MORE THAN 95,000 “MAKERS” GET CRAFTY AT 5TH ANNUAL BAY AREA FESTIVAL

May 25, 2010 – This past weekend, Singer Sewing Company, a global leader in the sewing machine industry, lent a helping hand at Maker Faire Bay Area – the 5th annual festival celebrating all things innovative, creative and hand-made – as a sponsor for three diverse project areas. SINGER®:’s easy-to-use sewing machines helped DIYers turn old clothes into new, personalized fashions at the Swap-O-Rama-Rama and assisted the Etsy Plush Street Team as they taught visitors how to make their own plush collectibles. SINGER®:sewing machines and a new line of SINGER® HOME ESSENTIALS™ irons were also on hand at the BurdaStyle Make + Take Loungewhere “makers” could create two easy craft projects.
 
“For nearly 160 years, SINGER®:has been one of the most trusted and best loved sewing machine brands in the world, offering people the chance to explore their creativity through sewing no matter their skill level,” said Gary Jones, President of Mass Market for SINGER®:, one of SVP Worldwide’s family of brands. “Maker Faire brings together people with an incredibly broad range of interests, many who have never sewn, but who all share a “do-it-yourself” mentality. SINGER®:is proud to be part of Maker Faire Bay Area and to provide tools to support passionate ‘makers’.”
 
To help continue to support the maker community in the Bay Area, SINGER® is donating all the sewing machines used at this weekend’s festival to local organizations, including San Francisco’s Exploratorium, the experimental, hands-on museum, which will be setting up a sewing learning lab as part of its Studio Gallery. 
 
Maker Faire Bay Area was held on May 22nd and 23rd, 2010 at the San Mateo County Event Center and drew an estimated crown of more than 95,000 people. Maker Faire, started in San Mateo, California in 2006, has expanded to Detroit and New York.  SINGER®:will be sponsoring Maker Faire in each of these locations. For more information about Maker Faire, please click here.
 
About SINGER®
Founded in 1851, SINGER® is one of the world’s leading sellers of consumer and artisan sewing machines, and one of the world’s most trusted and recognizable brands. The company has a long history of innovation, having produced, among other breakthroughs, the world’s first portable machine, its first zig-zag machine and its first computer-controlled machine. By making simple, easy to use machines, SINGER®:has provided the gateway to sewing for people around the world. From home décor and clothing construction to embroidery and quilting, SINGER®:is dedicated to helping people express themselves through sewing.
 
About Maker Faire
Maker Faire is being held on May 22 & 23, 2010 at the San Mateo County Event Center. Started in San Mateo, California in 2006, and now expanding to Detroit and New York, Maker Faire is the premier event for grassroots American innovation. Held annually in each of these locations, the event may expand elsewhere in the future. Maker Faire is supported by MAKE Magazine (makezine.com) and O'Reilly Media, the premier information source for leading-edge computer technologies. The company's books, conferences and web sites bring to light the knowledge of technology innovators.

For more information contact:
 
Hannah Arnold, Shannon Lynch 212-575-4545
Linden Alschuler & Kaplan, Inc. Public Relations

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