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September 01, 2010

SEW SMART: PFAFF® INTRODUCES SMARTER BY PFAFF™ C1100

DISCOVER A WORLD OF POSSIBILITIES AND EXPERIENCE MORE IMAGINATIVE, PROFESSIONAL SEWING AND QUILTING

September 1, 2010 – The experts at PFAFF®, the leading global brand of premier sewing and embroidery machines, announced the introduction of the SMARTER BY PFAFF™ C1100 Pro sewing and quilting machine, the first in the SMARTER BY PFAFF™ series of machines. This new high-performance machine features an extra large sewing area, an extensive variety of stitch options, large LCD screen and intuitive controls – all at mid-range price - to help sewers and quilters explore their imaginations and achieve more professional results.
 
“State-of-the-art technology and premium craftsmanship, have made PFAFF the brand of choice for passionate sewers and quilters looking to perfect their craft for more than 146 years,” said Nikolaus Wöhrle, Vice President of Product Development for SVP Worldwide, source of the SINGER®,HUSQVARNA VIKING® and PFAFF® sewing machine collections. “The SMARTER BY PFAFF™ C1100 Pro sewing and quilting machine combines high performance, durability, and affordability with brilliant, thoughtful features to inspire sewers and help quilters create truly unique projects and heirlooms.”
 
The SMARTER BY PFAFF™ C1100 Pro sewing and quilting machine offers sophisticated utility, reliability and a comprehensive suite of features, including:
 
- LARGE SEWING SPACE - The large sewing area to the right of the needle can accommodate large volumes of fabric and bright LED lights illuminate every detail.
 
- SPEED – Thanks to the very sturdy construction, the powerful motor, the C1100 Pro will be able to perform up to 1,100 stitches per minute, in straight stitch. Speed can be controlled both by the large foot controller or the slide switch on the face of the machine.
 
- DFS™ SYSTEM – The Dual Feed System™ feature ensures absolutely even fabric feed from both the top and the bottom. DFS™ system works with any stitch, forward or reverse, at any stitch length or width and can be easily engaged or disengaged as needed. 
 
- AUTOMATIC THREAD CUTTER – The SMARTER BY PFAFF™ C1100 Pro sewing and quilting machine has a built-in thread cutter that trims the thread at a touch of a button.
 
- BEAUTIFUL VARIETY OF STITCHES - Select from more than 207 stitches, including 10 buttonholes, 9MM decorative stitches, quilt stitches, cross stitches and hemstitches.
 
- AUTOMATIC THREAD TENSION – The needle thread tension is set electronically for each stitch to help make successful sewing simple.
 
- EXTRA HIGH PRESSER FOOT LIFT – This feature raises the presser foot to its highest position so that thick fabrics can be placed easily under the presser foot.
 
“The SMARTER BY PFAFF™ C1100 Pro sewing and quilting machine has the advanced technology, breadth of tools and quality construction to meet the exacting standards of savvy sewers, said Mr. Wöhrle. “For sewers and quilters looking to evolve and take the next step in their creative exploration, it is the perfect machine.”
 
About PFAFF®
The pinnacle of German design and engineering, PFAFF sewing machines are the world’s premier precision machines that sewers aspire to own. The PFAFF brand has a 146 year sewing heritage that creates a climate for continued development and design of high quality sewing and embroidery machines. As the perfector of the sewing craft, PFAFF machines are the catalyst for passionate sewers giving high quality results in all aspects of sewing. Known for technical refinements and precision, PFAFF sewing and embroidery machines inspire sewers to perfect their art.

Media Contact:
Hannah Arnold, Shannon Lynch 212-575-4545
Linden Alschuler & Kaplan, Inc. Public Relations
 
Media Contact:
Shannon Lynch 212-575-4545
Linden Alschuler & Kaplan, Inc. Public Relations

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