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June 10, 2010

CALLING FASHIONISTAS EVERYWHERE SINGER® SPONSORS THE SEW,MAMA,SEW! MAKE IT, WEAR IT! CHALLENGE

June 10, 2010 - SINGER®, which has been providing a gateway to the world of sewing for nearly 160 years, is helping inspire a passion for fashion in DIY designers by sponsoring the Make It, Wear It! Challenge on Sew,Mama,Sew! The challenge, taking place all this month, invites people to post photos of home-made fashions on the Sew,Mama,Sew! forum and Flickr pool. Once each week a winner will be randomly selected from Sew,Mama,Sew! daily blog commenters to receive a copy of the SINGER® The Complete Photo Guide to Sewing book from SINGER®’s licensee Creative Publishing international, as well as an assortment of SINGER® fashion sewing accessories and notions (SINGER® Fusion Thread Gift Tin, Professional Series Scissors, Pattern Marking Tool Kit, Measure Mark More and Beginner Sew Kit) provided by Singer’s licensee, Dyno Merchandise.
 
A Grand Prize winner will be randomly selected from the fashionable entries on the Sew,Mama,Sew! Flickr pool on June 30th and will receive a new SINGER® Confidence™ 7467 sewing machine along with a copy of the book and accessories gift package mentioned above.
 
For more information about the Make It, Wear It! Challenge please click here.
 
About SINGER®
Founded in 1851, SINGER® is one of the world’s leading sellers of consumer and artisan sewing machines, and one of the world’s most trusted and recognizable brands. The company has a long history of innovation, having produced, among other breakthroughs, the world’s first portable machine, its first zig-zag machine and its first computer-controlled machine. By making simple, easy to use machines, SINGER® has provided the gateway to sewing for people around the world. From home d├ęcor and clothing construction to embroidery and quilting, Singer is dedicated to helping people express themselves through sewing.
 
For more information contact:
 
Shannon Lynch, Hannah Arnold 212-575-4545
Linden Alschuler & Kaplan, Inc. Public Relations
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