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  1. 2015

    1. August, 5, 2015

      HUSQVARNA VIKING® Reimagines Sewing Experience with the New Designer EPIC™ Machine

      Top-of-the-line sewing and embroidery machine fully incorporates smart technology to enable passionate sewers to achieve expert-level results; more than 100 new and improved features, 35 that are best-in-class, and 30 found only on the Designer EPIC™ sewing and embroidery machine*

  2. 2014

    1. August 04, 2014

      Join "The Sewing Party" for the First Online-All-Day DIY Event in History

      On Nov. 8, thousands will gather to participate in a fun-filled day of sewing and crafting classes; Sponsors are Burda Style, Etsy, HUSQVARNA VIKING®, Jo-Ann Fabric & Craft Store, PFAFF® and SINGER®

    2. September 09, 2014

      HUSQVARNA VIKING® expands with two new sewing and embroidery machines

      HUSQVARNA VIKING® expands and enhances award-winning brands with the DESIGNER RUBY ROYALE™ and DESIGNER TOPAZ™ 40 sewing and embroidery machines.

    3. September 09, 2014

      SVP WORLDWIDE launches “INSPIRA STUDIO™ by ClosetMaid” organizational system

      Incorporates first-of-its-kind modular organizational solutions - designed by DIY-ers for DIY-ers

    4. September 09, 2014

      SVP Worldwide enhances "TruEmbroidery™" software, embroidery software designed for Mac® computers

      Two versions of TRUEMBROIDERY™ 3 software for Mac® computers offer personalized capabilities and expanded library collections of embroidery designs, fonts, projects and image backgrounds

    5. March 4, 2014

      PFAFF® Introduces Colorful, Contemporary New Machines to Inspire a New Generation of Sewers

      SMARTER BY PFAFF™ 160s and 140s sewing machines designed to give next generation sewers the features they need to sew outside the lines, express their individuality.

  3. 2013

    1. October 10, 2013

      PFAFF® Unveils State-of-the-Art Sewing and Embroidery Machines and Design Software

      Enables sewers to achieve creative perfection

    2. September 19, 2013

      Husqvarna Viking Unveils Top-of-the-Line Sewing and Embroidery Machines and Software

      Inspires Sewers to Be “Brilliant”

    3. August 8, 2013

      Singer Sewing Company Launches Vivo™ by SINGER® Create and Repair Machine

      New compact, cost-effective, easy-to-use machine specifically designed for quick alterations and repairs and fun do-it-yourself projects

    4. April 15, 2013

      PFAFF® Introduces Most Amazing Lineup of Sewing Machines to Date

      and Unveils New Tagline: Perfection starts here.™

    5. February 12, 2013

      HUSQVARNA VIKING® Limited Edition EDEN ROSE™ Sewing Machines

      Bloom with Opportunities to Create Chic and Trendy Projects

    6. January 8, 2013

      Consumers Digest Awards a Best Buy Rating to six Sewing Machines from SVP Worldwide Brands

  4. 2012

    1. October 5, 2012

      HUSQVARNA VIKING® Launches Computerized OPAL™ Sewing Machines

      with Built-in Assistance for Today’s Busy Sewer

    2. October 2, 2012

      HUSQVARNA VIKING® DESIGNER RUBY deLuxe™ Sewing and Embroidery Machine

      Offers Exclusive, Innovative Tools to Enhance the Sewing Experience

    3. October 1, 2012

      SVP WORLDWIDE launches TruEmbroidery™ Software

      The Sewing Industrie’s first personal, complete Embroidery Software designed for MAC® computers

    4. June 15, 2012

      Singer Sewing Company Introduces SINGER One™ Sewing Machine

      and Announces New Product Line designed with a bold, retro-inspired look

    5. May 04, 2012

      Iconic PFAFF® Sewing brand Celebrates 150 Years

      With search for the “World’s most Creative Sewer” and Launch of new Machines

    6. April 17, 2012

      New Top-of-the-Line PFAFF® creative performance™ Sewing Machine

      Machine boasts exclusive PFAFF® features and innovations to help sewers expand their creativity; offers embroidery add-on option

    7. January 26, 2012

      Singer Sewing Company to Launch The SINGER 160™ Limited Edition Sewing Machine on HSN

      Created to commemorate its 160th anniversary, brand will unveil easy-to-use machine with antique-inspired design, available at HSN and HSN.com starting Jan. 26

  5. 2011

    1. October 07, 2011

      More Than 1,000 Sewers From Coast to Coast Share How Generations Have Been Shaped by SINGER® Brand

      Over the past month, more than 1,000 people from coast to coast have taken the time to share their intimate, heartwarming stories about how the SINGER® brand has impacted their lives...

    2. August 22, 2011

      PFAFF® Unveils Top-of-the-Line creative sensation™ Sewing and Embroidery Machine: Offers Exclusive

      Machine features state-of-the-art technology such as the new-to-industry Shape Creator™ Appliqué feature and Stacking Stitches to improve project results.

    3. August 12, 2011

      Learn About Your Vintage SINGER® Sewing Machine and Share SINGER® Stories as Legendary Sewing Brand

      Limited edition commemorative machine to be unveiled in 2012.

    4. June 21, 2011

      HUSQVARNA VIKING® Debuts DESIGNER DIAMOND deLuxe™ Sewing and Embroidery Machine

      Top of the line product boasts first-to-market deLuxe™ Stitch System to help sewers achieve professional results with less effort

    5. June 06, 2011

      New PFAFF® ambition™ Line Brings Precision Sewing Within Affordable Reach

      PFAFF® introduces the ambition™ line to help aspiring sewing enthusiasts achieve professional results

    6. May 05, 2011

      SINGER® Teams with House Party™

      More than 12,000 eager consumers in 37 states will be sewing this Mother’s Day weekend on May 6, 7 or 8 at more than 800 SINGER® Sew Very Easy™ House Parties...

  6. 2010

    1. December 29, 2010

      H|CLASS™ 600E by HUSQVARNA VIKING®

      From the global leader in sewing machine design and manufacturing, comes the new H|Class™ 600E sewing and embroidery machine by HUSQVARNA VIKING®...

    2. December 28, 2010

      MARTHA STEWART CELEBRATES THE HOLIDAY

      In celebration of the holiday season, “The Martha Stewart Show” featured a festive stocking craft project that is simple to make...

    3. September 01, 2010

      PFAFF® INTRODUCES SMARTER BY PFAFF

      The experts at PFAFF®, the leading global brand of premier sewing and embroidery machines, announced the introduction of the SMARTER BY PFAFF™ C1100 Pro sewing and quilting machine...

    4. July 27, 2010

      INTRODUCING THE HUSQVARNA VIKING® DESIGNER RUBY™

      HUSQVARNA VIKING®, a global leader in sewing machine design and manufacturing, unveiled the new DESIGNER RUBY™ sewing and embroidery machine, offering sewing enthusiasts everything their hearts desire

    5. July 19, 2010

      KATRINA HELMKAMP NAMED CEO OF SVP WORLDWIDE

      FORMER WHIRLPOOL EXECUTIVE TAKES HELM ONE OF THE WORLD'S LARGEST SEWING MACHINE COMPANIES

    6. July 16, 2010

      GET STITCHING FOR PINK

      SVP Worldwide, one of the world’s largest sewing machine companies and source of the SINGER®, HUSQVARNA VIKING® and PFAFF® sewing machines collections, invites sewers and embroiderers across the country and around the world...

    7. June 24, 2010

      TAKING SEWING TO THE STREETS

      SINGER®, which has been providing a gateway to the world of sewing for nearly 160 years, is helping to take sewing out of the house and into the streets

    8. June 10, 2010

      CALLING FASHIONISTAS EVERYWHERE

      SINGER® is helping inspire a passion for fashion in DIY designers by sponsoring the Make It, Wear It! Challenge on Sew,Mama,Sew!

    9. June 07, 2010

      SVP WORLDWIDE ANNOUNCES GRAND PRIZE WINNER

      SVP Worldwide, one of the world’s largest sewing machine companies and source of the SINGER®, HUSQVARNA VIKING® and PFAFF® sewing machines collections, announced that the grand prize winner of the DESIGNER DIAMOND™

    10. May 25, 2010

      SINGER®: AND MAKER FAIRE: MADE FOR EACH OTHER

      This past weekend, Singer Sewing Company, a global leader in the sewing machine industry, lent a helping hand at Maker Faire Bay Area

    11. March 24, 2010

      SINGER® FASHION MATE™ 7256 NAMED A CONSUMERS DIGEST “BEST BUY”

      SINGER®, announced that its SINGER® brand FASHION MATE™ 7256 sewing machine has been named a Consumers Digest “Best Buy” in the non-computerized sewing machine category

    12. January 14, 2010

      SVP WORLDWIDES VSM FACILITY

      SVP Worldwide announced today that it plans to transition the manufacture of machines now made at its VSM plant in Sweden to a state of the art facility in Shanghai

  7. 2009

    1. October 20, 2009

      SVP WORLDWIDE EXPANDS SENIOR MANAGEMENT TEAM

      SVP Worldwide, the world’s largest sewing machine company, has expanded its management team with five key executive appointments.

  8. 2008

    1. December 09, 2008

      SVP WORLDWIDE

      Tightening credit markets and consumer postponement have combined to cause a ripple effect that has reached the global sewing industry.


    2. November 17, 2008

      SINGER® SEWING MACHINE BRAND WINS MULITIPLE 2008 "POWER OF THE PEOPLE" AWARDS

      Today SVP Worldwide, owner of SINGER® brand sewing machines—the world leader in the sewing machine an accessories industry, announced that SINGER sewing machines and related sewing products have been recognized as..

    3. October 21, 2008

      HOLIDAY GIFT IDEAS: SEWING, HOBBY & CRAFT

      Sew a gift this holiday season or give the gift of sewing to a family member or friend with a SINGER®, HUSQVARNA VIKING® or PFAFF® sewing machine.

    4. September 29, 2008

      WORLD´S LARGEST SEWING MACHINE MANUFACTURER - SVP WORLDWIDE - PLANS TO INCREASE PRICES GLOBALLY

      Today SVP Worldwide, owner of SINGER®, HUSQVARNA VIKING®, and PFAFF® sewing machine brands, announced it will increase prices on a global basis across the majority of its product portfolio

    5. September 29, 2008

      ‘THE MARTHA STEWART SHOW’ FEATURES EMBROIDERY WITH THE DEBUT OF THE HUSQVARNA VIKING® DESIGNER DIAMO

      On the Emmy-winning daytime series, “The Martha Stewart Show” (nationally syndicated, check local listings).

    6. September 12, 2008

      PFAFF® SEWING MACHINE BRAND CONTINUES TO STRENGTHEN ITS 146 YEAR SEWING HERITAGE

      Today SVP Worldwide, owner of PFAFF®—the world’s leading brand of premier sewing and embroidery machines, announced the bankruptcy, filed by Pfaff Industrie Maschinen AG headquartered in Germany, has no connection to SVP Worldwide or PFAFF

    7. September 10, 2008

      QUILTING IS NOW MADE EASY WITH THE NEW SINGER® CONFIDENCE QUILTER™ SEWING MACHINE

      Today SVP Worldwide, owner of SINGER® brand sewing machines—the world leader in the sewing machine and accessories industry, introduced its new SINGER® CONFIDENCE QUILTER™ sewing machine

    8. August 05, 2008

      PFAFF® MAKES HISTORY WITH ITS LARGEST PORTFOLIO UNVEILING OF SEWING AND EMBROIDERY MACHINES

      Today SVP Worldwide, owner of PFAFF®—the world’s leading brand of premier sewing and embroidery machines, announced the largest introduction of new sewing, embroidery and overlock machines in the 146 year history of PFAFF

    9. August 05, 2008

      PFAFF® UNVEILS ITS NEW EXPRESSSION™ LINE OF SEWING MACHINES

      Today SVP Worldwide, owner of PFAFF®—the world’s leading brand of premier sewing and embroidery machines, announced the introduction of its new EXPRESSION™ line of sewing machines

    10. June 16, 2008

      HUSQVARNA VIKING® UNVEILS NEW HIGH-END DESIGNER DIAMOND™ SEWING AND EMBROIDERY MACHINE FOR THE ...

      Today SVP Worldwide, owner of HUSQVARNA VIKING® brand sewing machines—the leading global sewing machine manufacturer, announced the worldwide introduction of its new top of the line HUSQVARNA VIKING DESIGNER DIAMOND™ sewing and embroidery machine

    11. May 10, 2008

      SINGER ANNOUNCES NATIONWIDE SEWING CLASSES

      Singer Sewing Company announced that anyone interested in sewing can join together on May 10, 2008 at over 225 locations across America for an exclusive sewing class

    12. March 25, 2008

      PFAFF® CREATIVE VISION™ SEWING AND EMBROIDERY MACHINE RECEIVES HIGHEST INTERNATIONAL DESIGN ........

      SVP Worldwide announced the new PFAFF CREATIVE VISION™ sewing and embroidery machine has been awarded the prestigious international 2008 Red Dot Design Award

    13. March 07, 2008

      SVP WORLDWIDE PROUDLY SERVES AS UNDERWRITER FOR MARTHA STEWART LIVING OMNIMEDIA’S PBS TELEVISION ...

      SVP Worldwide, owner of SINGER®, HUSQVARNA VIKING®, and PFAFF® sewing machine brands, announced it has become an underwriter for the PBS Television shows Everyday Food and Everyday Baking from Everyday Food.

    14. February 11, 2008

      SINGER MAKES SEWING HISTORY AGAIN WITH THE NEW SINGER® CURVY™ SEWING MACHINE

      SVP Worldwide announced the global introduction of its new premium line of computerized SINGER CURVY™ sewing machines featuring the new SwiftSmart™ Threading System.

    15. January 07, 2008

      SVP WORLDWIDE PARTNERS WITH WORLD’S CUTTING EDGE DESIGNERS TO DEVELOP NEXT GENERATION OF SEWERS

      SVP Worldwide, owner of SINGER®, HUSQVARNA VIKING®, and PFAFF® sewing machine brands, announced its participation and product donations to the world’s leading fashion design institutions and programs

  9. 2007

    1. December 25, 2007

      PFAFF® SEWING MACHINE BRAND CELEBRATES 145 YEAR ANNIVERSARY

      It was 145 years ago that Georg Michael Pfaff, an instrument maker by trade, made his first sewing machine and founded the G.M. Pfaff sewing machine factory in Kaiserslautern, Germany

    2. November 13, 2007

      HOLIDAY GIFTS FOR THE HOTTEST HOBBY AROUND...


      New sewing, quilting and embroidery products for holiday wish lists are available from SVP worldwide


    3. September 25, 2007

      MARTHA STEWART MENTORS SEWERS USING SVP WORLDWIDE SEWING MACHINES: SINGER®, HUSQVARNA VIKING® & ....

       On yesterday’s edition of the Emmy-winning daytime series, “The Martha Stewart Show,” host Martha Stewart dedicated her hour-long show to sewing using the world’s best known and most trusted sewing brands—SINGER®, HUSQVARNA VIKING®, and PFAFF® 

    4. September 17, 2007

      THE WORLD’S MOST COMPREHENSIVE ONLINE EMBROIDERY DESIGN SHOP NOW OPEN—WWW.MYEMBROIDERIES.COM

      Today SVP Worldwide, owner of SINGER®, HUSQVARNA VIKING®, and PFAFF® sewing machine brands, announced the introduction of http://www.myembroideries.com/


    5. September 11, 2007

      HUSQVARNA VIKING® RELEASES NEW LIMITED EDITION DESIGNER™ SE SEWING AND EMBROIDERY MACHINE

      Today SVP Worldwide, owner of HUSQVARNA VIKING® brand sewing machines—the leading global sewing machine manufacturer, announced the worldwide introduction of the new DESIGNER™ SE Limited

    6. September 11, 2007

      HUSQVARNA VIKING® INTRODUCES NEW TOP OF THE LINE SAPPHIRE™ SEWING MACHINE WITH QUILTING INNOVATIONS

      Today SVP Worldwide, owner of HUSQVARNA VIKING® brand sewing machines—the leading global sewing machine manufacturer, announced the worldwide introduction of the new HUSQVARNA VIKING SAPPHIRE870 Quilt sewing machine.

    7. September 06, 2007

      THE NEW PFAFF® PERFORMANCE™ 2058 SEWING MACHINE OFFERS ENTHUSIAST SEWERS COMPREHENSIVE FEATURE..

      PFAFF®—the world’s leading brand of premier sewing and embroidery machines, announced the introduction of its new PERFORMANCE™ 2058 sewing machine.

    8. September 05, 2007

      PFAFF® INTRODUCES WORLD’S MOST ADVANCED SEWING AND EMBROIDERY MACHINE: CREATIVE VISION™

      Today SVP Worldwide, owner of PFAFF® - the world’s leading brand of premier sewing and embroidery machines, announced the introduction of its CREATIVE VISION™ line.

    9. August 28, 2007

      SINGER® INTRODUCES NEW CONFIDENCE™ LINE

      SVP Worldwide, owner of SINGER® brand sewing machines – the world leader in the sewing machine and accessories industry, announced the global introductions of its new computerized SINGER CONFIDENCE™ line of sewing machines.

    10. August 14, 2007

      SINGER® SEWING MACHINE FEATURED IN ROYAL EXHIBIT

      In the display of gifts is a SINGER® 201K2 sewing machine presented to the Royal couple by the Provost and Council of Clydebank, Scotland. The beautifully appointed traditional black SINGER machine was manufactured at Singer’s Clydebank facility

    11. August 14, 2007

      SINGER® SEWING MACHINE BRAND RECOGNIZED AS AMERICAN ICON IN NEW HISTORIC BOOK

      SVP Worldwide announced the SINGER brand was officially recognized as an American Icon in the new American Benchmark Press/Random House book “Icons of the American Marketplace: Consumer Brand Excellence.”

    12. July 25, 2007

      SINGER® INTRODUCES NEW FUTURA™ LINE OF ALL-IN-ONE SEWING AND EMBROIDERY MACHINES

      SVP Worldwide, owner of SINGER® brand sewing machines—the world leader in the sewing machine and accessories industry, announced the global introduction of its new SINGER® FUTURA™ sewing and embroidery machines

    13. April 03, 2007

      MARTHA STEWART LIVING OMNIMEDIA, INC. ANNOUNCES ENDORSEMENT OF SVP WORLDWIDE PRODUCTS

      SVP Worldwide and Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) announced a long-term endorsement by Martha Stewart of SVP’s sewing machine lines under the SINGER®, HUSQVARNA VIKING®, and PFAFF® brands

    14. March 12, 2007

      THE NEW HUSQVARNA VIKING® SAPPHIRE™ SEWING MACHINES BRING EXCLUSIVE FEATURES TO A WHOLE NEW MARKET

      The new SAPPHIRE 830 and SAPPHIRE 850 sewing machines combine state-of-the-art advancements with HUSQVARNA VIKING brand’s renowned craftsmanship

    15. February 02, 2007

      THE NEW SINGER INSPIRATION™ SEWING MACHINES SIMPLIFY SEWING FOR BEGINNERS

      Singer enlisted thousands of beginning sewers worldwide to help create the state-of-the-art, easy-to-use, affordable, dynamic, and sleek machines that will excite the learner and simplify sewing

  10. 2006

    1. February 02, 2006

      AFFILIATES OF KOHLBERG & COMPANY, L.L.C. ACQUIRE VSM GROUP

      Affiliates of Kohlberg & Company, LLC (“Kohlberg”), a leading U.S. private equity firm specializing in middle-market investing, announced today that it has completed the acquisition of VSM Group Holding AB.

  11. 2000

    1. January 01, 2000

      PFAFF® Introduces Most Amazing Lineup of Sewing Machines to Date and Unveils New Tagline: ....

      PFAFF® Introduces Most Amazing Lineup of Sewing Machines to Date and Unveils New Tagline: Perfection starts here.™

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