Innovation

Sewing today is bigger, better and more high tech than ever before. And SVP Worldwide’s story is the story of sewing – a story that begins with innovative products and innovative design.

New products from SVP Worldwide brands consistently showcase an industry that has evolved – and keeps evolving – well beyond basic home economics classes once taught in school. Thanks to the latest technological advancements that make sewing easier than ever, the craft now appeals to a more diverse demographic.



SVP’s product development process is tightly controlled to ensure new products meet design specifications and business requirements at each stage. Setting a brisk pace required by rapidly growing demand, SVP has launched 120 new machines and hundreds of aftermarket products since 2010.

SVP Worldwide product development teams consistently bring the best possible products to the marketplace. That’s why numerous machines from SVP Worldwide brands have received the coveted Consumers Digest “Best Buy” designation – representing the pinnacle of excellence in consumer products. Additionally, the Singer brand was awarded the 2013 Women’s Choice Award for America’s Best for Home in the Sewing Machine category. 



SVP also has developed and introduced several industry-first technologies these include the patented deLuxe™ Stitch System, which enables sewers to effortlessly use any specialty thread on any fabric type while eliminating time-consuming manual adjustments; and Dimensional Stitches, a patent-pending feature that allows sewers to add appliqué fabric or pop-up effects for unique decorating capabilities.

SVP brands also are known for one-of-a-kind features such as SINGER’s SwiftSmart™ threading and One-Touch™ Stitch System; VIKING’s Exclusive Sensor System™, deluxe™ Stitch System and Exclusive Sewing and Embroidery Advisors™; and PFAFF’s Integrated Dual Feed System (IDT) and ActivStitch™ technology.



The art of sewing offers unlimited possibilities for people of all ages to be creative and express their individualism. SVP Worldwide brands give today’s eager Sew-It-Yourself enthusiasts the tools to make sewing magic happen – whatever their level of expertise or time commitment. When it comes to SVP brands, product innovation lies at the heart of being the most trusted names in sewing.


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