About SVP Worldwide

SVP Worldwide is the world’s largest consumer sewing machine company, accounting for approximately one out of every three sewing machines sold annually across the globe. The company was founded in 1851, and its three iconic brands - SINGER®, HUSQVARNA® VIKING®, and PFAFF® - each have delighted consumers collectively for over 450 years. The SINGER® brand is the industry’s most recognized sewing machine, and ranks #1 in brand awareness, likelihood to purchase and overall quality, according to a recent Gallup survey. The Husqvarna Viking® and Pfaff® brands have a premium positioning that are regarded as the brands of choice for serious sewers and crafters.

The company’s corporate headquarters is located near Nashville, TN and is supplemented by regional headquarters and sales offices located in Milan (Italy), São Paulo (Brazil), and Sydney (Australia) that, combined, reach consumers in more than 180 countries. SVP Worldwide has manufacturing facilities across Asia and Latin America, multiple R&D centers, a software development center in Europe and a global supply chain with distribution centers in all regions.

SVP Worldwide has a history of innovation and has established a leading offering in the Internet-of-Things (IoT) segment by introducing mySewnet®, the industry’s first cloud-based operating system, and the Premier+ suite of software. Its product portfolio covers entry-level sewing machines all the way up to advanced, internet-connected, leading-edge household sewing machines that retail for well over $15,000 and all segments in-between. In addition to sewing machines, the product portfolio includes sewing accessories, notions, garment care products as well as software. Finally, the company has a range of industrial sewing machines sold primarily under the SINGER® brand.

Products are sold across a network of thousands of sewing machine dealers, mass retailers (e.g., Walmart, Costco, MediaMarkt, Carrefour, Yeni, Magazine Luiza), specialty retailers (e.g., Joann, Michaels, Spotlight, Parisina), online retailers (e.g., Amazon, Tmall), distributors, and through the company’s ~200 internally-operated retail stores.  

The sewing machine industry is a global industry that is experiencing renewed growth. In developed markets, growth rates are projected to outpace GDP growth, according to Global Industry Analysts, Inc., the leading industry data source. Growth in these markets is driven by the Millennial generation that is increasingly attracted to personalization, crafts, and self-expression (e.g., cosplay). In developing markets, the industry is expected to grow at 6.7% annually, fueled by the emerging middle class and the “need to sew” segment that uses sewing machines to support the household. 

In 2018, SVP Worldwide was acquired by Ares Management (www.aresmgmt.com), a publicly-traded, leading global alternative asset manager with approximately $144 billion of assets under management and over 1,200 employees. Ares Management has made substantial investments to align SVP Worldwide for growth.  Leveraging its brands, innovative products, motivated employees, global footprint, and financial strength, SVP Worldwide is looking to compete more aggressively in the marketplace and accelerate growth.

Ares Management Corporation (“Ares” or the “Firm”) is a publicly-traded, leading global alternative asset manager with approximately $144 billion of assets under management ("AUM") and over 1,200 employees.  The firm is headquartered in Los Angeles with offices across the United States, Europe, Asia, and Australia. Its common shares are traded on the New York Stock Exchange under the ticker symbol "ARES".
Terms and conditions
MYSEWNET, VIKING, and PFAFF are trademarks of KSIN Luxembourg II, S.a.r.l. HUSQVARNA and the "H" Crown Device are trademarks of Husqvarna AB and are used under license. ©2019 KSIN Luxembourg II, S.a.r.l. All rights reserved. 
SINGER and the Cameo "S" Design are trademarks of The Singer Company Limited S.a.r.l. or its Affiliates.©2019 The Singer Company Limited S.a.r.l or its Affiliates. All rights reserved.