SVP Worldwide

SVP WORLDWIDE: The world’s largest consumer sewing machine company doing business through its affiliated companies in over 190 countries.

SINGER: Since 1851, the name Singer has been one of the leading and most trusted brands of consumer and artisan sewing machines in the world.

HUSQVARNA VIKING: Spreading the joy of sewing with world-renowned Swedish engineering and design.

HUSQVARNA VIKING:

PFAFF: Known as the perfector of the craft, PFAFF delivers precision to the most demanding sewers.

Our Brands

Since 1851, SINGER® has been one of the leading brands of consumer and artisan sewing machines, and one of the world’s most trusted and recognizable brands. SINGER® has a long history of sewing innovation, having produced the world’s first portable sewing machine, the first zigzag sewing machine and the first electronic sewing machine. By making simple, easy to use machines, SINGER® has introduced the craft of sewing to people around the world.

HUSQVARNA VIKING® premium sewing machines have been produced using world-renowned Swedish engineering since 1872 and have been bringing new sewing innovations to the marketplace for over 140 years. HUSQVARNA VIKING® sewing machines help sewers transition to the next skill level by providing sewing enthusiasts with unlimited options that will keep them sewing for a lifetime.

With a celebrated history of superior design and engineering, PFAFF® sewing machines are the world’s premier precision machines that sewers and quilters aspire to own. The PFAFF®brand has an over 150-year sewing heritage that creates a climate for continued development and design of high quality sewing, quilting and embroidery machines. Known as the perfector of the craft, PFAFF® delivers precision to the most demanding sewers by offering maximum control and customization.

Latest Press Release

June 24, 2025

DITTO PATTERNS joins the SVP WORLDWIDE family, ushering in a new era of innovation for home sewists.

Oct 24, 2023

Viking® Changes the Way We Create: Designer Epic™ 3 Embroiders Like Never Before

Oct 04, 2023

SINGER® Introduces New Machine, Focused on Embroidery

Oct 04, 2023

SVP Worldwide Unveils Embroidery Designs Featuring the Sesame Street Characters

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