In The News

Singer Sewing Company to Launch The SINGER 160™ Limited Edition Sewing Machine on HSN

2012-01-26

Created to commemorate its 160th anniversary, brand will unveil easy-to-use machine with antique-inspired design, available at HSN and HSN.com starting Jan. 26

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More Than 1,000 Sewers From Coast to Coast Share How Generations Have Been Shaped by SINGER® Brand

2011-10-07

Over the past month, more than 1,000 people from coast to coast have taken the time to share their intimate, heartwarming stories about how the SINGER® brand has impacted their lives...

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PFAFF® Unveils Top-of-the-Line creative sensation™ Sewing and Embroidery Machine: Offers Exclusive Tools to Customize Design Projects

2011-08-22

Machine features state-of-the-art technology such as the new-to-industry Shape Creator™ Appliqué feature and Stacking Stitches to improve project results.

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HUSQVARNA VIKING® Debuts DESIGNER DIAMOND deLuxe™ Sewing and Embroidery Machine

2011-06-21

Top of the line product boasts first-to-market deLuxe™ Stitch System to help sewers achieve professional results with less effort

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New PFAFF® ambition™ Line Brings Precision Sewing Within Affordable Reach

2011-06-07

PFAFF® introduces the ambition™ line to help aspiring sewing enthusiasts achieve professional results

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SINGER® Teams with House Party™

2011-05-04

More than 12,000 eager consumers in 37 states will be sewing this Mother’s Day weekend on May 6, 7 or 8 at more than 800 SINGER® Sew Very Easy™ House Parties...

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H|CLASS™ 600E by HUSQVARNA VIKING®

2010-12-29

From the global leader in sewing machine design and manufacturing, comes the new H|Class™ 600E sewing and embroidery machine by HUSQVARNA VIKING®...

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MARTHA STEWART CELEBRATES THE HOLIDAY

2010-12-28

In celebration of the holiday season, “The Martha Stewart Show” featured a festive stocking craft project that is simple to make...

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PFAFF® INTRODUCES SMARTER BY PFAFF

2010-09-01

The experts at PFAFF®, the leading global brand of premier sewing and embroidery machines, announced the introduction of the SMARTER BY PFAFF™ C1100 Pro sewing and quilting machine...

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INTRODUCING THE HUSQVARNA VIKING® DESIGNER RUBY™

2010-07-27

HUSQVARNA VIKING®, a global leader in sewing machine design and manufacturing, unveiled the new DESIGNER RUBY™ sewing and embroidery machine, offering sewing enthusiasts everything their hearts desire

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KATRINA HELMKAMP NAMED CEO OF SVP WORLDWIDE

2010-07-19

FORMER WHIRLPOOL EXECUTIVE TAKES HELM OF WORLD'S LARGEST SEWING MACHINE COMPANY

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GET STITCHING FOR PINK

2010-07-16

SVP Worldwide, one of the world’s largest sewing machine companies and source of the SINGER®, HUSQVARNA VIKING® and PFAFF® sewing machines collections, invites sewers and embroiderers across the country and around the world...

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TAKING SEWING TO THE STREETS

2010-06-24

SINGER®, which has been providing a gateway to the world of sewing for nearly 160 years, is helping to take sewing out of the house and into the streets

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CALLING FASHIONISTAS EVERYWHERE

2010-06-10

SINGER® is helping inspire a passion for fashion in DIY designers by sponsoring the Make It, Wear It! Challenge on Sew,Mama,Sew!

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SVP WORLDWIDE ANNOUNCES GRAND PRIZE WINNER

2010-06-07

SVP Worldwide, one of the world’s largest sewing machine companies and source of the SINGER®, HUSQVARNA VIKING® and PFAFF® sewing machines collections, announced that the grand prize winner of the DESIGNER DIAMOND™

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SINGER®: AND MAKER FAIRE: MADE FOR EACH OTHER

2010-05-25

This past weekend, Singer Sewing Company, a global leader in the sewing machine industry, lent a helping hand at Maker Faire Bay Area

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SINGER® FASHION MATE™ 7256 NAMED A CONSUMERS DIGEST “BEST BUY”

2010-03-24

SINGER®, announced that its SINGER® brand FASHION MATE™ 7256 sewing machine has been named a Consumers Digest “Best Buy” in the non-computerized sewing machine category

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SVP WORLDWIDES VSM FACILITY

2010-01-14

SVP Worldwide announced today that it plans to transition the manufacture of machines now made at its VSM plant in Sweden to a state of the art facility in Shanghai

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SVP WORLDWIDE EXPANDS SENIOR MANAGEMENT TEAM

2009-10-20

SVP Worldwide, the world’s largest sewing machine company, has expanded its management team with five key executive appointments.

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SVP WORLDWIDE

2008-12-09

Tightening credit markets and consumer postponement have combined to cause a ripple effect that has reached the global sewing industry.

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SINGER® SEWING MACHINE BRAND WINS MULITIPLE 2008 "POWER OF THE PEOPLE" AWARDS

2008-11-17

Today SVP Worldwide, owner of SINGER® brand sewing machines—the world leader in the sewing machine and accessories industry, announced that SINGER sewing machines and related sewing products have been recognized as...

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HOLIDAY GIFT IDEAS: SEWING, HOBBY & CRAFT

2008-10-21

Sew a gift this holiday season or give the gift of sewing to a family member or friend with a SINGER®, HUSQVARNA VIKING® or PFAFF® sewing machine.

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WORLD´S LARGEST SEWING MACHINE MANUFACTURER - SVP WORLDWIDE - PLANS TO INCREASE PRICES GLOBALLY

2008-09-29

Today SVP Worldwide, owner of SINGER®, HUSQVARNA VIKING®, and PFAFF® sewing machine brands, announced it will increase prices on a global basis across the majority of its product portfolio

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PFAFF® SEWING MACHINE BRAND CONTINUES TO STRENGTHEN ITS 146 YEAR SEWING HERITAGE

2008-09-12

Today SVP Worldwide, owner of PFAFF®—the world’s leading brand of premier sewing and embroidery machines, announced the bankruptcy, filed by Pfaff Industrie Maschinen AG headquartered in Germany, has no connection to SVP Worldwide or PFAFF

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QUILTING IS NOW MADE EASY WITH THE NEW SINGER® CONFIDENCE QUILTER™ SEWING MACHINE

2008-09-10

Today SVP Worldwide, owner of SINGER® brand sewing machines—the world leader in the sewing machine and accessories industry, introduced its new SINGER® CONFIDENCE QUILTER™ sewing machine

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PFAFF® MAKES HISTORY WITH ITS LARGEST PORTFOLIO UNVEILING OF SEWING AND EMBROIDERY MACHINES

2008-08-05

Today SVP Worldwide, owner of PFAFF®—the world’s leading brand of premier sewing and embroidery machines, announced the largest introduction of new sewing, embroidery and overlock machines in the 146 year history of PFAFF

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PFAFF® UNVEILS ITS NEW EXPRESSSION™ LINE OF SEWING MACHINES

2008-08-05

Today SVP Worldwide, owner of PFAFF®—the world’s leading brand of premier sewing and embroidery machines, announced the introduction of its new EXPRESSION™ line of sewing machines

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HUSQVARNA VIKING® UNVEILS NEW HIGH-END DESIGNER DIAMOND™ SEWING AND EMBROIDERY MACHINE FOR THE SEWING ENTHUSIAST

2008-06-16

Today SVP Worldwide, owner of HUSQVARNA VIKING® brand sewing machines—the leading global sewing machine manufacturer, announced the worldwide introduction of its new top of the line HUSQVARNA VIKING DESIGNER DIAMOND™ sewing and embroidery machine

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SINGER ANNOUNCES NATIONWIDE SEWING CLASSES

2008-05-10

Singer Sewing Company announced that anyone interested in sewing can join together on May 10, 2008 at over 225 locations across America for an exclusive sewing class

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PFAFF® CREATIVE VISION™ SEWING AND EMBROIDERY MACHINE RECEIVES HIGHEST INTERNATIONAL DESIGN RECOGNTION

2008-03-25

SVP Worldwide announced the new PFAFF CREATIVE VISION™ sewing and embroidery machine has been awarded the prestigious international 2008 Red Dot Design Award

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SVP WORLDWIDE PROUDLY SERVES AS UNDERWRITER FOR MARTHA STEWART LIVING OMNIMEDIA’S PBS TELEVISION PROGRAMS

2008-03-07

SVP Worldwide, owner of SINGER®, HUSQVARNA VIKING®, and PFAFF® sewing machine brands, announced it has become an underwriter for the PBS Television shows Everyday Food and Everyday Baking from Everyday Food

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SINGER MAKES SEWING HISTORY AGAIN WITH THE NEW SINGER® CURVY™ SEWING MACHINE

2008-02-11

SVP Worldwide announced the global introduction of its new premium line of computerized SINGER CURVY™ sewing machines featuring the new SwiftSmart™ Threading System

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SVP WORLDWIDE PARTNERS WITH WORLD’S CUTTING EDGE DESIGNERS TO DEVELOP NEXT GENERATION OF SEWERS

2008-01-07

SVP Worldwide, owner of SINGER®, HUSQVARNA VIKING®, and PFAFF® sewing machine brands, announced its participation and product donations to the world’s leading fashion design institutions and programs

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PFAFF® SEWING MACHINE BRAND CELEBRATES 145 YEAR ANNIVERSARY

2007-12-03

It was 145 years ago that Georg Michael Pfaff, an instrument maker by trade, made his first sewing machine and founded the G.M. Pfaff sewing machine factory in Kaiserslautern, Germany

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HOLIDAY GIFTS FOR THE HOTTEST HOBBY AROUND: SEWING

2007-11-13

New sewing, quilting and embroidery products for holiday wish lists are available from SVP worldwide

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MARTHA STEWART MENTORS SEWERS USING SVP WORLDWIDE SEWING MACHINES: SINGER®, HUSQVARNA VIKING® & PFAFF®

2007-09-25

On yesterday’s edition of the Emmy-winning daytime series, “The Martha Stewart Show,” host Martha Stewart dedicated her hour-long show to sewing using the world’s best known and most trusted sewing brands—SINGER®, HUSQVARNA VIKING®, and PFAFF®

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THE WORLD’S MOST COMPREHENSIVE ONLINE EMBROIDERY DESIGN SHOP NOW OPEN—WWW.MYEMBROIDERIES.COM

2007-09-17

Today SVP Worldwide, owner of SINGER®, HUSQVARNA VIKING®, and PFAFF® sewing machine brands, announced the introduction of http://www.myembroideries.com/

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HUSQVARNA VIKING® RELEASES NEW LIMITED EDITION DESIGNER™ SE SEWING AND EMBROIDERY MACHINE

2007-09-11

Today SVP Worldwide, owner of HUSQVARNA VIKING® brand sewing machines—the leading global sewing machine manufacturer, announced the worldwide introduction of the new DESIGNER™ SE Limited Edition sewing and embroidery machine

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HUSQVARNA VIKING® INTRODUCES NEW TOP OF THE LINE SAPPHIRE™ SEWING MACHINE WITH QUILTING INNOVATIONS

2007-09-11

Today SVP Worldwide, owner of HUSQVARNA VIKING® brand sewing machines—the leading global sewing machine manufacturer, announced the worldwide introduction of the new HUSQVARNA VIKING SAPPHIRE™ 870 Quilt sewing machine

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THE NEW PFAFF® PERFORMANCE™ 2058 SEWING MACHINE OFFERS ENTHUSIAST SEWERS COMPREHENSIVE FEATURE LIST

2007-09-06

PFAFF®—the world’s leading brand of premier sewing and embroidery machines, announced the introduction of its new PERFORMANCE™ 2058 sewing machine

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PFAFF® INTRODUCES WORLD’S MOST ADVANCED SEWING AND EMBROIDERY MACHINE: CREATIVE VISION™

2007-09-05

Today SVP Worldwide, owner of PFAFF® - the world’s leading brand of premier sewing and embroidery machines, announced the introduction of its CREATIVE VISION™ line

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SINGER® INTRODUCES NEW CONFIDENCE™ LINE

2007-08-28

SVP Worldwide, owner of SINGER® brand sewing machines – the world leader in the sewing machine and accessories industry, announced the global introductions of its new computerized SINGER CONFIDENCE™ line of sewing machines

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SINGER® SEWING MACHINE FEATURED IN ROYAL EXHIBIT

2007-08-14

In the display of gifts is a SINGER® 201K2 sewing machine presented to the Royal couple by the Provost and Council of Clydebank, Scotland. The beautifully appointed traditional black SINGER machine was manufactured at Singer’s Clydebank facility

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SINGER® SEWING MACHINE BRAND RECOGNIZED AS AMERICAN ICON IN NEW HISTORIC BOOK

2007-08-14

SVP Worldwide announced the SINGER brand was officially recognized as an American Icon in the new American Benchmark Press/Random House book “Icons of the American Marketplace: Consumer Brand Excellence.”

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SINGER® INTRODUCES NEW FUTURA™ LINE OF ALL-IN-ONE SEWING AND EMBROIDERY MACHINES

2007-07-25

SVP Worldwide, owner of SINGER® brand sewing machines—the world leader in the sewing machine and accessories industry, announced the global introduction of its new SINGER® FUTURA™ sewing and embroidery machines

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MARTHA STEWART LIVING OMNIMEDIA, INC. ANNOUNCES ENDORSEMENT OF SVP WORLDWIDE PRODUCTS

2007-04-03

SVP Worldwide and Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) announced a long-term endorsement by Martha Stewart of SVP’s sewing machine lines under the SINGER®, HUSQVARNA VIKING®, and PFAFF® brands

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THE NEW HUSQVARNA VIKING® SAPPHIRE™ SEWING MACHINES BRING EXCLUSIVE FEATURES TO A WHOLE NEW MARKET

2007-03-12

The new SAPPHIRE 830 and SAPPHIRE 850 sewing machines combine state-of-the-art advancements with HUSQVARNA VIKING brand’s renowned craftsmanship

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THE NEW SINGER INSPIRATION™ SEWING MACHINES SIMPLIFY SEWING FOR BEGINNERS

2007-02-06

Singer enlisted thousands of beginning sewers worldwide to help create the state-of-the-art, easy-to-use, affordable, dynamic, and sleek machines that will excite the learner and simplify sewing

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AFFILIATES OF KOHLBERG & COMPANY, L.L.C. ACQUIRE VSM GROUP

2006-02-13

Affiliates of Kohlberg & Company, LLC (“Kohlberg”), a leading U.S. private equity firm specializing in middle-market investing, announced today that it has completed the acquisition of VSM Group Holding AB

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