and Unveils New Tagline: Perfection starts here.™
Bloom with Opportunities to Create Chic and Trendy Projects
with Built-in Assistance for Today’s Busy Sewer
Offers Exclusive, Innovative Tools to Enhance the Sewing Experience
The Sewing Industrie’s first personal, complete Embroidery Software designed for MAC® computers
and Announces New Product Line designed with a bold, retro-inspired look
With search for the “World’s most Creative Sewer” and Launch of new Machines
Machine boasts exclusive PFAFF® features and innovations to help sewers expand their creativity; offers embroidery add-on option
Created to commemorate its 160th anniversary, brand will unveil easy-to-use machine with antique-inspired design, available at HSN and HSN.com starting Jan. 26
Over the past month, more than 1,000 people from coast to coast have taken the time to share their intimate, heartwarming stories about how the SINGER® brand has impacted their lives...
Machine features state-of-the-art technology such as the new-to-industry Shape Creator™ Appliqué feature and Stacking Stitches to improve project results.
Limited edition commemorative machine to be unveiled in 2012.
Top of the line product boasts first-to-market deLuxe™ Stitch System to help sewers achieve professional results with less effort
PFAFF® introduces the ambition™ line to help aspiring sewing enthusiasts achieve professional results
More than 12,000 eager consumers in 37 states will be sewing this Mother’s Day weekend on May 6, 7 or 8 at more than 800 SINGER® Sew Very Easy™ House Parties...
From the global leader in sewing machine design and manufacturing, comes the new H|Class™ 600E sewing and embroidery machine by HUSQVARNA VIKING®...
In celebration of the holiday season, “The Martha Stewart Show” featured a festive stocking craft project that is simple to make...
The experts at PFAFF®, the leading global brand of premier sewing and embroidery machines, announced the introduction of the SMARTER BY PFAFF™ C1100 Pro sewing and quilting machine...
HUSQVARNA VIKING®, a global leader in sewing machine design and manufacturing, unveiled the new DESIGNER RUBY™ sewing and embroidery machine, offering sewing enthusiasts everything their hearts desire
FORMER WHIRLPOOL EXECUTIVE TAKES HELM ONE OF THE WORLD'S LARGEST SEWING MACHINE COMPANIES
SVP Worldwide, one of the world’s largest sewing machine companies and source of the SINGER®, HUSQVARNA VIKING® and PFAFF® sewing machines collections, invites sewers and embroiderers across the country and around the world...
SINGER®, which has been providing a gateway to the world of sewing for nearly 160 years, is helping to take sewing out of the house and into the streets
SINGER® is helping inspire a passion for fashion in DIY designers by sponsoring the Make It, Wear It! Challenge on Sew,Mama,Sew!
SVP Worldwide, one of the world’s largest sewing machine companies and source of the SINGER®, HUSQVARNA VIKING® and PFAFF® sewing machines collections, announced that the grand prize winner of the DESIGNER DIAMOND™
This past weekend, Singer Sewing Company, a global leader in the sewing machine industry, lent a helping hand at Maker Faire Bay Area
SINGER®, announced that its SINGER® brand FASHION MATE™ 7256 sewing machine has been named a Consumers Digest “Best Buy” in the non-computerized sewing machine category
SVP Worldwide announced today that it plans to transition the manufacture of machines now made at its VSM plant in Sweden to a state of the art facility in Shanghai
SVP Worldwide, the world’s largest sewing machine company, has expanded its management team with five key executive appointments.
Tightening credit markets and consumer postponement have combined to cause a ripple effect that has reached the global sewing industry.
Today SVP Worldwide, owner of SINGER® brand sewing machines—the world leader in the sewing machine and accessories industry, announced that SINGER sewing machines and related sewing products have been recognized as...
Sew a gift this holiday season or give the gift of sewing to a family member or friend with a SINGER®, HUSQVARNA VIKING® or PFAFF® sewing machine.
Today SVP Worldwide, owner of SINGER®, HUSQVARNA VIKING®, and PFAFF® sewing machine brands, announced it will increase prices on a global basis across the majority of its product portfolio
On the Emmy-winning daytime series, “The Martha Stewart Show” (nationally syndicated, check local listings).
Today SVP Worldwide, owner of PFAFF®—the world’s leading brand of premier sewing and embroidery machines, announced the bankruptcy, filed by Pfaff Industrie Maschinen AG headquartered in Germany, has no connection to SVP Worldwide or PFAFF
Today SVP Worldwide, owner of SINGER® brand sewing machines—the world leader in the sewing machine and accessories industry, introduced its new SINGER® CONFIDENCE QUILTER™ sewing machine
Today SVP Worldwide, owner of PFAFF®—the world’s leading brand of premier sewing and embroidery machines, announced the introduction of its new EXPRESSION™ line of sewing machines
Today SVP Worldwide, owner of PFAFF®—the world’s leading brand of premier sewing and embroidery machines, announced the largest introduction of new sewing, embroidery and overlock machines in the 146 year history of PFAFF
Today SVP Worldwide, owner of HUSQVARNA VIKING® brand sewing machines—the leading global sewing machine manufacturer, announced the worldwide introduction of its new top of the line HUSQVARNA VIKING DESIGNER DIAMOND™ sewing and embroidery machine
Singer Sewing Company announced that anyone interested in sewing can join together on May 10, 2008 at over 225 locations across America for an exclusive sewing class
SVP Worldwide announced the new PFAFF CREATIVE VISION™ sewing and embroidery machine has been awarded the prestigious international 2008 Red Dot Design Award
SVP Worldwide, owner of SINGER®, HUSQVARNA VIKING®, and PFAFF® sewing machine brands, announced it has become an underwriter for the PBS Television shows Everyday Food and Everyday Baking from Everyday Food
SVP Worldwide announced the global introduction of its new premium line of computerized SINGER CURVY™ sewing machines featuring the new SwiftSmart™ Threading System
SVP Worldwide, owner of SINGER®, HUSQVARNA VIKING®, and PFAFF® sewing machine brands, announced its participation and product donations to the world’s leading fashion design institutions and programs
It was 145 years ago that Georg Michael Pfaff, an instrument maker by trade, made his first sewing machine and founded the G.M. Pfaff sewing machine factory in Kaiserslautern, Germany
New sewing, quilting and embroidery products for holiday wish lists are available from SVP worldwide
On yesterday’s edition of the Emmy-winning daytime series, “The Martha Stewart Show,” host Martha Stewart dedicated her hour-long show to sewing using the world’s best known and most trusted sewing brands—SINGER®, HUSQVARNA VIKING®, and PFAFF®
Today SVP Worldwide, owner of SINGER®, HUSQVARNA VIKING®, and PFAFF® sewing machine brands, announced the introduction of http://www.myembroideries.com/
Today SVP Worldwide, owner of HUSQVARNA VIKING® brand sewing machines—the leading global sewing machine manufacturer, announced the worldwide introduction of the new HUSQVARNA VIKING SAPPHIRE™ 870 Quilt sewing machine
Today SVP Worldwide, owner of HUSQVARNA VIKING® brand sewing machines—the leading global sewing machine manufacturer, announced the worldwide introduction of the new DESIGNER™ SE Limited Edition sewing and embroidery machine
PFAFF®—the world’s leading brand of premier sewing and embroidery machines, announced the introduction of its new PERFORMANCE™ 2058 sewing machine
Today SVP Worldwide, owner of PFAFF® - the world’s leading brand of premier sewing and embroidery machines, announced the introduction of its CREATIVE VISION™ line
SVP Worldwide, owner of SINGER® brand sewing machines – the world leader in the sewing machine and accessories industry, announced the global introductions of its new computerized SINGER CONFIDENCE™ line of sewing machines
SVP Worldwide announced the SINGER brand was officially recognized as an American Icon in the new American Benchmark Press/Random House book “Icons of the American Marketplace: Consumer Brand Excellence.”
In the display of gifts is a SINGER® 201K2 sewing machine presented to the Royal couple by the Provost and Council of Clydebank, Scotland. The beautifully appointed traditional black SINGER machine was manufactured at Singer’s Clydebank facility
SVP Worldwide, owner of SINGER® brand sewing machines—the world leader in the sewing machine and accessories industry, announced the global introduction of its new SINGER® FUTURA™ sewing and embroidery machines
SVP Worldwide and Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) announced a long-term endorsement by Martha Stewart of SVP’s sewing machine lines under the SINGER®, HUSQVARNA VIKING®, and PFAFF® brands
The new SAPPHIRE 830 and SAPPHIRE 850 sewing machines combine state-of-the-art advancements with HUSQVARNA VIKING brand’s renowned craftsmanship
Singer enlisted thousands of beginning sewers worldwide to help create the state-of-the-art, easy-to-use, affordable, dynamic, and sleek machines that will excite the learner and simplify sewing
Affiliates of Kohlberg & Company, LLC (“Kohlberg”), a leading U.S. private equity firm specializing in middle-market investing, announced today that it has completed the acquisition of VSM Group Holding AB