New York City Editors Love Sewing!

The press event held in conjunction with the announcement of the SVP Worldwide and Martha Stewart Living Omnimedia, Inc. agreement gave editors from leading women's lifestyle publications a taste of sewing today!

"Just as Martha demystified complex recipes, fantasy gardens and the everyday tasks of laundering and house keeping, she brings her team of experts, creative geniuses and professional artists to sewing. What a breath of fresh air."

Eileen Roche, Editor
Designs in Machine Embroidery magazine

	"It's hip to hem" is the theme of Singer's loft style vignette.
	Project are made easy with Singer's new line of sewing machines - SINGER® Inspiration™.
	Hand embroidered designs were transformed into red work thanks to Husqvarna Viking 4D software and the beautiful Designer SE.
	Amazing! With just a touch of a button on the Designer SE, editors stitched out digitized designs reminiscent of hand embroidery.
	The monograms created on the Pfaff creative 2170 were the talk of the event.
	"Finally the world would see what we've known all along - sewing is way cool!"
	Editors left with gifts from Martha Stewart Living Omnimedia and SVP Worldwide.