Our Brands

  • Since 1851, SINGER® has been one of the leading brands of consumer and artisan sewing machines, and one of the world’s most trusted and recognizable brands. SINGER® has a long history of sewing innovation, having produced the world’s first portable sewing machine, the first zigzag sewing machine and the first electronic sewing machine. By making simple, easy to use machines, SINGER® has introduced the craft of sewing to people around the world.

  • HUSQVARNA VIKING® premium sewing machines have been produced using world-renowned Swedish engineering since 1872 and have been bringing new sewing innovations to the marketplace for over 140 years. HUSQVARNA VIKING® sewing machines help sewers transition to the next skill level by providing sewing enthusiasts with unlimited options that will keep them sewing for a lifetime.

  • With a celebrated history of superior design and engineering, PFAFF® sewing machines are the world’s premier precision machines that sewers and quilters aspire to own. The PFAFF®brand has an over 150-year sewing heritage that creates a climate for continued development and design of high quality sewing, quilting and embroidery machines. Known as the perfector of the craft, PFAFF® delivers precision to the most demanding sewers by offering maximum control and customization.

Latest Press Releases

  1. August 04, 2014

    Join "The Sewing Party" for the First Online-All-Day DIY Event in History

  2. September 09, 2014

    HUSQVARNA VIKING® expands with two new sewing and embroidery machines

  3. September 09, 2014

    SVP WORLDWIDE launches “INSPIRA STUDIO™ by ClosetMaid” organizational system

  4. September 09, 2014

    SVP Worldwide enhances "TruEmbroidery™" software, embroidery software designed for Mac® computers

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